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Eatingwell

Meredith Broadens Focus On Food Content With EatingWell Acquisition

David Kaplan

Jun 27, 2011 11:30 AM

Meredith (NYSE: MDP) Corp.‘s acquisition of EatingWell Media Group and its launch of tips and coupons food site Recipe.com  this morning is part of a larger move to expand the company from a publisher of women’s lifestyle magazines to fuller marketing and content company.

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Posted In: Advertising, Daily Deals, Marketing, Media & Publishing, Magazines, TV, Broadcast, Women-Centric Content, Social Media, eatingwell, meredith

iVillage To Run Ad Sales For Independent EatingWell Site

David Kaplan

Mar 5, 2010 1:54 PM

iVillage is looking to expand its advertising role to include sites not specifically aligned with parent NBC Universal (NYSE: GE). The female-focused lifestyle site has struck a deal with recipes and nutrition information and part of EatingWell Media Group to oversee advertising for EatingWell.com. The move is seen as a…

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Posted In: Advertising, Media & Publishing, Social Media, Companies, NBC Universal, iVillage, eatingwell

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