In a discussion about the future of ad agencies at EconAds, panelists talked about the steady growth in digital, the importance of laying out a strategy before making an acquisition and utilizing creative marketing campaigns in a little space called social media. Other topics from the panel: going where the…

During this Q&A ad EconAds a few weeks ago, our founder, publisher and editor Rafat Ali interviewed Jo Ann Ross, president of network sales, CBS (NYSE: CBS) about the state of the upfront and CNET (NSDQ: CNET) acquisition, as well as CPM rates and the cancellation of Jericho. Ross explained…

Earlier this month at EconAds, Samir Arora, founder, chairman and CEO, Glam Media, talked with our founder, publisher and editor Rafat Ali about raising a huge $84.6 million earlier this year to support international expansion and tapping Mike Meyers from rival SheKnows.com to run its new family-focused channel. Though he…

In a special presentation at our EconAds seminar, Doug Anmuth, SVP and senior research analyst for Lehman Brothers talked about the global ad market along with gaining sectors such as search and display. Other topics: all investors need to own Google (NSDQ: GOOG) since Yahoo (NSDQ: YHOO) has become less…

A few weeks ago in NYC at our EconAds seminar one of the panelists asked several ad execs their thoughts on whether now’s a good time to start an ad network (it is), the “pork bellies” complaint (countered with the “diamonds” analogy), identified ad nets causing the “pork bellies” fear…

Earlier this month at our EconAds seminar in NYC, our co-editor Staci D. Kramer interviewed Lynda Clarizio, president of Platform-A and EVP of AOL about the $1.5 billion in acquisitions now being integrated into one massive advertising operations—and how it will work with AOL’s other recent acquisitions, say, Bebo. Other…

At our EconAds conference last week, the most anticipated part was the interview with Nancy Peretsman, managing director at Allen & Co...among the most powerful bankers in the media sector, she has been part of marquee deals such as Google’s (NSDQ: GOOG) 5 percent stake in AOL (NYSE: TWX), the…

Earlier this week at EconAds in NYC, Tech Confidential’s Mary Kathleen Flynn interviewed some of our panelists including TACODA founder and now chairman of The Tennis Company Dave Morgan, Adify once CEO and now president Russ Fradin, Spark Capital general partner Dennis Miller and H&R Block VP of marketing Paula…

Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO)—will the deal happen? Will any deal happen? Those questions met with uncertain answers from ContentNext’s EconAds’ final panel, a look at deals and the online ad marketplace. Bruce Jaffe, former Corporate VP, Corporate Development for Microsoft seemed like the perfect person to provide…

Having been in the middle of some of the most significant digital media deals through her position as Allen & Co. Managing Director, Nancy Peretsman is uniquely qualified to dive deep into the economics of the big stories: Microsoft-Yahoo (NSDQ: YHOO) being particularly noteworthy. During a one-on-one discussion with ContentNext…

After plenty of talk about ad networks and digital incumbents, the day’s discussion at EconAds turned to the traditional agencies, and their role in the in the digital landscape. —Is the recession hitting digital? paidContent.org advertising correspondent David Kaplan kicked off the discussion with the economy question. Are we in…

Just before our first EconAds seminar at New World Stages in NYC started, Tech Confidential’s Mary Kathleen Flynn caught up with ContentNext publisher and editor Rafat Ali to talk about issues on the agenda, including VC money flowing into online ads, what traditional publishers are doing online, social media advertising…

Another day, another company starts an ad network. Peter Horan, CEO of Goodmail Systems (and former CEO, IAC (NSDQ: IACI) Media & Advertising) asked a panel of online ad executives at paidContent parent ContentNext’s EconAds Seminar whether there is a glut.                  …

“Would would you do if someone approached you with $1.3 billion?” That was the second attempt Rafat Ali, publisher & Co-Editor, ContentNext Media, paidContent’s parent, put to Samir Arora, founder, chairman & CEO, Glam Media, about swirling acquisition rumors at our EconAds Seminar. Arora batted the question back again, offering…

Stepping away from busy upfront negotiations, a sleep-deprived Jo Ann Ross, President, Network Sales, CBS (NYSE: CBS) talked with ContentNext Media publisher and editor Rafat Ali at the EconAds Seminar on the state of the upfront, as well as the company’s pending acquisition of CNET. —Changing upfront: “Every year there’s…

AOL (NYSE: TWX) completed a spate of acquisitions over the past year. Getting it all together is the main job now. The question of “how” was put to Lynda Clarizio, President, Platform-A & EVP, AOL at our EconAds Seminar by Staci D. Kramer, Co-Editor & EVP, ContentNext Media, paidContent’s parent. …

The global ad market is $600- to $800 billion—the internet takes about 8 percent. So given that relatively small slice the big news is not about share shifts, said Douglas Anmuth, SVP & Senior Research Analyst, Lehman Brothers, kicking off paidContent parent ContentNext’s EconAds Seminar. His topline points: Most of…