PR Shop Edelman Forms Online Content Creation Unit
Apr 25, 2008 10:04 AM
It’s become fairly typical for major ad agencies to get into content creation under the premise of producing branded entertainment on behalf of clients. But it is unusual for a public relations shop to try its hand at the practice. New York-based PR firm Edelman hopes to widen the perception…
Posted In: Advertising, Entertainment, Marketing, Technologies / Formats, Broadband, edelman
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