Yahoo’s CEO Scott Thompson earlier today gave frank—and, the hopeful might say, encouraging—run down of the task ahead to turn around Yahoo (NSDQ: YHOO), an internet portal that was once on top of its game but has lately seem some serious decline. Some numbers provided today by eMarketer spell out…

People spent 30 percent more time on their mobile devices over the last year than they did the year before, and also spent more time on mobile than they did on newspapers and magazines combined, according to new research from eMarketer. However, mobile advertising remains a tricky proposition as companies…

Mobile advertising is still a small and young business when you compare it to how much money goes into digital—let alone offline—advertising and marketing campaigns. But there are some clear signs of it growing up fast: eMarketer says the U.S. is on track to have its first year of $1…

Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a…

Good news for the companies that announced new e-readers this week: The number of people in the U.S. who own an dedicated e-reader (not an iPad or other multi-function tablet) has quadrupled since 2009, to 8.7 percent of the population (20.6 million people), new research from eMarketer shows. By 2012,…

eMarketer is out with what should be its last online ad spend forecast for the year—and the final stats for 2009 are even gloomier than they were when it updated projections in October. The company estimates that total online ad spending in the U.S. for 2009 will end up at…

For every marketing exec that suggests using Twitter during a brainstorm session, there must be a few others who wonder “what’s the point”—or even more importantly—“what’s my ROI going to be?” Turns out that only 8 percent of advertisers actually think of Twitter as a “very effective” promotional tool, according…

One of the issues with some in-game ad forecasts has been that they lump spending across PCs, consoles and online games, which, according to some, skews the growth and makes the market look rosier than it is. New data from eMarketer (via Adweek) seems to rectify that by separating the…

Expect an influx of experimental social media campaigns (like Ford’s Fiesta Movement) to crop up over the next six months—as a majority of marketers recently told Forbes that they’d be increasing their viral marketing budgets at the expense of other tactics. About 42 percent of survey respondents said they’d spend…

The Online Publishers Association’s Forum For The Future in London on Thursday handed the task of engaging delegates after lunch to Geoff Ramsey, founder of digital research analyzer eMarketer. He did the job admirably - hit this 18-minute video for a lively and engaging quick-fire injection of this year’s key…

Online spending by consumer packaged goods advertisers continues to rise although the 2007 numbers won’t be anywhere near last year’s surprising 117 percent increase. The total online ad spend will reach $920 million on all forms of internet advertising by the end of 2007, up 33 percent over 2006, eMarketer…

Despite some economic weakness, and diminished display ad spending from the mortgage industry, online ad spend will be up 26.8 percent over last year—$21.4 billion—accounting for 7.4 percent of the total ad spend, according to the latest forecast from eMarketer. And online ad spend is still on track to attract…