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Social Network Ads: LinkedIn Falls Behind Twitter; Facebook Biggest Of All

Jan 31, 2012 12:33 PM

It remains to be seen whether all social networks can be profitable on advertising alone—and crucially what formats will work best alongside people’s communications with each other—but for now we are at least seeing some big growth in the space.

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Posted In: Advertising, Features, Tweets, Search, Companies, Facebook, LinkedIn, Twitter, Yahoo, emarketer, linkedin, twitter

Yahoo In Context: It’s Declining While The Online Ad Market Keeps Growing

Jan 24, 2012 7:29 PM

Yahoo’s CEO Scott Thompson earlier today gave frank—and, the hopeful might say, encouraging—run down of the task ahead to turn around Yahoo (NSDQ: YHOO), an internet portal that was once on top of its game but has lately seem some serious decline. Some numbers provided today by eMarketer spell out…

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Posted In: Advertising, Search, Companies, Facebook, Google, Yahoo, emarketer, scott thompson

Time Spent On Mobile Way Ahead Of Ad Dollars Spent On Mobile

Dec 12, 2011 5:19 PM

People spent 30 percent more time on their mobile devices over the last year than they did the year before, and also spent more time on mobile than they did on newspapers and magazines combined, according to new research from eMarketer. However, mobile advertising remains a tricky proposition as companies…

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Posted In: Advertising, Gadgets, Mobile, emarketer

U.S. Mobile Ad Spend To Pass $1 Billion For The First Time

Oct 4, 2011 5:58 AM

Mobile advertising is still a small and young business when you compare it to how much money goes into digital—let alone offline—advertising and marketing campaigns. But there are some clear signs of it growing up fast: eMarketer says the U.S. is on track to have its first year of $1…

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Posted In: Advertising, Gadgets, Tablets, Marketing, Mobile, Money, Research & Metrics, Research, Search, emarketer

@ pcAds: Mobile Ad Spend Is Exploding But It’s Not The Silver Bullet

Sep 15, 2011 9:05 AM

Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a…

more stats »

Posted In: Advertising, Marketing, Mobile, Research & Metrics, Metrics, Research, Events, ContentNext Events, paidContent Advertising, emarketer, geoff ramsey

New Stats: E-Reader Usage Growing Much Faster Than Previously Predicted

May 26, 2011 1:20 PM

Good news for the companies that announced new e-readers this week: The number of people in the U.S. who own an dedicated e-reader (not an iPad or other multi-function tablet) has quadrupled since 2009, to 8.7 percent of the population (20.6 million people), new research from eMarketer shows. By 2012,…

That's a lot higher than previous estimates... »

Posted In: Media & Publishing, Books, e-readers, Research & Metrics, Research, Companies, Amazon, Kindle, amazon kindle with special offers, emarketer, kobo

eMarketer Trims ‘09 Online Ad Forecast (Again), But Calls ‘Bottom’

Dec 11, 2009 3:44 PM

eMarketer is out with what should be its last online ad spend forecast for the year—and the final stats for 2009 are even gloomier than they were when it updated projections in October. The company estimates that total online ad spending in the U.S. for 2009 will end up at…

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Posted In: Advertising, Research & Metrics, Metrics, emarketer

What Most Marketers Really Think About Twitter

Aug 4, 2009 2:26 PM

For every marketing exec that suggests using Twitter during a brainstorm session, there must be a few others who wonder “what’s the point”—or even more importantly—“what’s my ROI going to be?” Turns out that only 8 percent of advertisers actually think of Twitter as a “very effective” promotional tool, according…

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Posted In: Advertising, Research & Metrics, Research, Social Media, Twitter, emarketer

Forecast: Brands Will Spend More On Ads In Web-Based Games Than Consoles

Jul 30, 2009 9:15 AM

One of the issues with some in-game ad forecasts has been that they lump spending across PCs, consoles and online games, which, according to some, skews the growth and makes the market look rosier than it is. New data from eMarketer (via Adweek) seems to rectify that by separating the…

the explanation, after the jump »

Posted In: Advertising, Entertainment, Games, Research & Metrics, Research, emarketer

Bigger Budgets Ahead For Viral Campaigns—Ad Nets, Not So Much

Jun 12, 2009 3:21 PM

Expect an influx of experimental social media campaigns (like Ford’s Fiesta Movement) to crop up over the next six months—as a majority of marketers recently told Forbes that they’d be increasing their viral marketing budgets at the expense of other tactics. About 42 percent of survey respondents said they’d spend…

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Posted In: Advertising, Research & Metrics, Research, emarketer, forbes

Weekend Video: Stats Blast From eMarketer CEO Geoff Ramsey

May 16, 2008 5:16 PM

The Online Publishers Association’s Forum For The Future in London on Thursday handed the task of engaging delegates after lunch to Geoff Ramsey, founder of digital research analyzer eMarketer. He did the job admirably - hit this 18-minute video for a lively and engaging quick-fire injection of this year’s key…

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Posted In: , emarketer, geoff ramsey

After Huge Increase Last Year, Packaged Goods’ Online Ad Spend To Rise At Measured Pace: Report

Nov 26, 2007 7:15 PM

Online spending by consumer packaged goods advertisers continues to rise although the 2007 numbers won’t be anywhere near last year’s surprising 117 percent increase. The total online ad spend will reach $920 million on all forms of internet advertising by the end of 2007, up 33 percent over 2006, eMarketer…

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Posted In: Advertising, Marketing, Research & Metrics, Research, emarketer

Online To Hit Nearly 7.5 Percent Of Total ‘07 Ad Spend; On Track For 10 Percent In ‘08: Forecast

Nov 8, 2007 8:16 AM

Despite some economic weakness, and diminished display ad spending from the mortgage industry, online ad spend will be up 26.8 percent over last year—$21.4 billion—accounting for 7.4 percent of the total ad spend, according to the latest forecast from eMarketer. And online ad spend is still on track to attract…

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Posted In: Advertising, Marketing, Research & Metrics, Research, emarketer

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