It remains to be seen whether all social networks can be profitable on advertising alone — and crucially what formats will work best alongs… Read More »
Yahoo In Context: It’s Declining While The Online Ad Market Keeps Growing
By Ingrid Lunden
Jan. 25, 2012, 6:29am
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Yahoo’s CEO Scott Thompson earlier today gave frank — and, the hopeful might say, encouraging — run down of the task ahead to turn around… Read More »
People spent 30 percent more time on their mobile devices over the last year than they did the year before, and also spent more time on mobi… Read More »
U.S. Mobile Ad Spend To Pass $1 Billion For The First Time
By Ingrid Lunden
Oct. 4, 2011, 2:58pm
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Mobile advertising is still a small and young business when you compare it to how much money goes into digital — let alone offline — adver… Read More »
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the op… Read More »
Good news for the companies that announced new e-readers this week: The number of people in the U.S. who own an dedicated e-reader (not an i… Read More »
eMarketer is out with what should be its last online ad spend forecast for the year — and the final stats for 2009 are even gloomier than t… Read More »
For every marketing exec that suggests using Twitter during a brainstorm session, there must be a few others who wonder “what’s the point” -… Read More »
Forecast: Brands Will Spend More On Ads In Web-Based Games Than Consoles
By Tameka Kee
Jul. 30, 2009, 6:15pm
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One of the issues with some in-game ad forecasts has been that they lump spending across PCs, consoles and online games, which, according to… Read More »
Mobile Data Plans Most Vulnerable To Consumer Cost-Cutting
By Tameka Kee
Jul. 8, 2009, 11:41pm
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Carriers like AT&T (NYSE: T) are already concerned about subscribers cutting back on data plans to save money — and new stats from Strategy… Read More »
Bigger Budgets Ahead For Viral Campaigns — Ad Nets, Not So Much
By Tameka Kee
Jun. 13, 2009, 1:21am
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Expect an influx of experimental social media campaigns (like Ford’s Fiesta Movement) to crop up over the next six months — as a majority o… Read More »
The Online Publishers Association’s Forum For The Future in London on Thursday handed the task of engaging delegates after lunch to Geoff Ra… Read More »
More Must Reads
The Online Publishers Association’s Forum For The Future in London handed the task of engaging delegates after lunch to Geoff Ramsey, founde… Read More »
By David Kaplan
Nov. 27, 2007, 6:15am
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Online spending by consumer packaged goods advertisers continues to rise although the 2007 numbers won’t be anywhere near last year’s surpri… Read More »
By David Kaplan
Nov. 8, 2007, 7:16pm
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Despite some economic weakness, and diminished display ad spending from the mortgage industry, online ad spend will be up 26.8 percent over… Read More »
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