A research firm has revised its 2014 revenue predictions for Twitter to nearly $1 billion. The upwards revision partly reflects Twitter’s ability to solve the mobile marketing puzzle. Read more at GigaOM »
It remains to be seen whether all social networks can be profitable on advertising alone — and crucially what formats will work best alongs… Read more »
Yahoo’s CEO Scott Thompson earlier today gave frank — and, the hopeful might say, encouraging — run down of the task ahead to turn around… Read more »
People spent 30 percent more time on their mobile devices over the last year than they did the year before, and also spent more time on mobi… Read more »
Mobile advertising is still a small and young business when you compare it to how much money goes into digital — let alone offline — adver… Read more »
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the op… Read more »
Good news for the companies that announced new e-readers this week: The number of people in the U.S. who own an dedicated e-reader (not an i… Read more »
eMarketer is out with what should be its last online ad spend forecast for the year — and the final stats for 2009 are even gloomier than t… Read more »
For every marketing exec that suggests using Twitter during a brainstorm session, there must be a few others who wonder “what’s the point” -… Read more »
One of the issues with some in-game ad forecasts has been that they lump spending across PCs, consoles and online games, which, according to… Read more »
Carriers like AT&T (NYSE: T) are already concerned about subscribers cutting back on data plans to save money — and new stats from Strategy… Read more »
Expect an influx of experimental social media campaigns (like Ford’s Fiesta Movement) to crop up over the next six months — as a majority o… Read more »
The Online Publishers Association’s Forum For The Future in London on Thursday handed the task of engaging delegates after lunch to Geoff Ra… Read more »
The Online Publishers Association’s Forum For The Future in London handed the task of engaging delegates after lunch to Geoff Ramsey, founde… Read more »
Online spending by consumer packaged goods advertisers continues to rise although the 2007 numbers won’t be anywhere near last year’s surpri… Read more »
