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	<title>paidContent &#187; Epic Reads</title>
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		<title>paidContent &#187; Epic Reads</title>
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		<title>HarperCollins launches digital-only teen imprint</title>
		<link>http://paidcontent.org/2012/11/26/harpercollins-launches-digital-only-teen-imprint/</link>
		<comments>http://paidcontent.org/2012/11/26/harpercollins-launches-digital-only-teen-imprint/#comments</comments>
		<pubDate>Mon, 26 Nov 2012 13:10:56 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
				<category><![CDATA[Courtney Allison Moulton]]></category>
		<category><![CDATA[Epic Reads]]></category>
		<category><![CDATA[HarperTeen Impulse]]></category>
		<category><![CDATA[Sarah Mlynowski]]></category>
		<category><![CDATA[Scott Westerfeld]]></category>
		<category><![CDATA[susan katz]]></category>
		<category><![CDATA[Walter Dean Myers]]></category>

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		<description><![CDATA[HarperCollins is launching a new  imprint, HarperTeen Impulse, that will publish digital short stories and novellas priced between $0.99 and $2.99. Upcoming titles include short stories by bestselling YA authors Walter Dean Myers and Sarah Mlynowski and novellas by Courtney Allison Moulton and Scott Westerfeld.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=221123&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>HarperCollins has a new young adult (YA) imprint, HarperTeen Impulse, that will publish digital short stories and novellas. Ebooks will be priced between $0.99 and $2.99.</p>
<p>&#8220;We’re seeing short-form content becoming more popular in the digital marketplace, and HarperTeen Impulse allows us to experiment with new concepts and deliver content quickly,&#8221; HarperCollins Children&#8217;s Books president and publisher Susan Katz <a href="http://mediadecoder.blogs.nytimes.com/2012/11/25/harpercollins-imprint-aims-at-lucrative-young-adult-market/">told the <em>New York Times</em></a>, which first reported the news.</p>
<p>The NYT reports that HarperCollins will release up to four titles on the first Tuesday of every month, starting December 4. <a href="http://www.harpercollinschildrens.com/Parents/SeriesDetail.aspx?PSId=718">Upcoming titles</a> include short stories by bestselling YA authors Walter Dean Myers and Sarah Mlynowski and novellas by Courtney Allison Moulton and Scott Westerfeld.</p>
<p>Teenagers have been <a href="http://paidcontent.org/2012/01/23/419-new-stats-kids-find-e-books-fun-and-cool-but-teens-are-still-reluctant/">slower than other age groups</a> to switch to ebooks, and children&#8217;s and YA ebook sales have increased in part because <a href="http://paidcontent.org/2012/05/04/why-are-kids-e-book-sales-surging-partly-because-adults-are-reading-them/">adults are buying ebooks like <em>The Hunger Games</em></a>. But the low prices and shorter lengths of HarperTeen Impulse&#8217;s titles could induce teens to give them a try. <a href="http://paidcontent.org/2012/06/15/harpercollins-launches-epic-reads-digital-community-for-teens/">HarperCollins launched Epic Reads</a>, an online community for teens, in June. One section of the site features &#8220;epic deals,&#8221; full-length ebooks at $2.99.</p>
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		<title>HarperCollins launches Epic Reads digital community for teens</title>
		<link>http://paidcontent.org/2012/06/15/harpercollins-launches-epic-reads-digital-community-for-teens/</link>
		<comments>http://paidcontent.org/2012/06/15/harpercollins-launches-epic-reads-digital-community-for-teens/#comments</comments>
		<pubDate>Fri, 15 Jun 2012 14:12:41 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Epic Reads]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[figment]]></category>
		<category><![CDATA[harpercollins]]></category>
		<category><![CDATA[inkpop]]></category>
		<category><![CDATA[social-networks]]></category>
		<category><![CDATA[susan katz]]></category>
		<category><![CDATA[teenagers]]></category>
		<category><![CDATA[YA]]></category>

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		<description><![CDATA[HarperCollins has launched Epic Reads, a digital community designed to connect readers with HarperTeen authors and books. But this is not a retail site.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=211593&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaompaidcontent.files.wordpress.com/2012/06/screen-shot-2012-06-15-at-9-42-50-am.png"><img  title="HarperCollins Epic Reads" src="http://gigaompaidcontent.files.wordpress.com/2012/06/screen-shot-2012-06-15-at-9-42-50-am.png?w=300&#038;h=207" alt="" width="300" height="207" class="alignright size-medium wp-image-211598" /></a>HarperCollins has launched <a href="http://www.epicreads.com/">Epic Reads</a>, a digital community designed to connect readers with HarperTeen authors and books. Susan Katz, president and publisher of HarperCollins Children&#8217;s Books, calls the network &#8220;the natural evolution of our teen digital strategy.&#8221;</p>
<p>Epic Reads has three channels: the main epicreads.com; pitchdark.com, &#8220;featuring a curated list of titles that appeal to readers of dystopian and paranormal fiction&#8221;; and storycrush.com, which focuses on the &#8220;romance, realistic and contemporary fiction genre.&#8221;</p>
<p>Users can sign in with their Facebook or Google log-ins, take polls and quizzes and enter sweepstakes, upload content, and chat in forums and with authors. They can share site content on social networks. HarperTeen authors get their own pages &#8212; barebones for now &#8212; that they can enhance with extras like social media links and photos.</p>
<p>Earlier this year, HarperCollins <a href="http://paidcontent.org/2012/02/27/419-teen-writing-site-figment-buys-harpercollins-rival-inkpop/">sold</a> its teen writing site, Inkpop, to competitor Figment. &#8220;We’re really a business focused on readers,&#8221; Katz told the WSJ at the time, &#8220;and there are many more readers out there than there are writers.&#8221; This is HarperCollins&#8217; attempt to connect with them.</p>
<p>For now, a lot of the graphics on the site are reminiscent of a teen magazine from the 90s, some content is scant and I&#8217;m surprised not to see more book giveaways or book-related promotions. More critically, the featured books don&#8217;t include buy links &#8212; you can share them a million ways but as far as I can tell the site doesn&#8217;t link out to Amazon, Barnes &amp; Noble or other retailers for purchase. You also can&#8217;t check to see if a book is available in your local library.</p>
<p>Epic Reads plans to add &#8220;integration of Facebook OpenGraph and Goodreads APIs, enhanced mobile features, and a social reading app.&#8221;</p>
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