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Eric Bader

Industry Moves
Media Buyer Initiative Hires Brand In Hand Co-Founder Bader To Head Digital Strategy

Mar 8, 2010 9:20 AM

Online ad vet Eric Bader (image) is coming back to the traditional agency business after leaving that segment three years ago to help found mobile ad and marketing consultant Brand In Hand. Interpublic Group media shop Initiative has hired Bader as its first worldwide digital strategy officer. He’ll report directly…

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Posted In: Advertising, Industry Moves, Mobile, eric bader, initiative, interpublic group

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