My Damn Channel has appointed Eric Mortensen, who was previously Blip’s senior director of content and network programming, as its director of programming and acquisitions, a new role. ”We’re investing in the team and the infrastructure to make the My Damn Channel Comedy Network the first choice for fans and the right choice for talent,” said founder and CEO Rob Barnett in a statement.

In 2012, My Damn Channel launched a live daily comedy show on YouTube. The company says it saw a 91 percent increase in total video views across all its sites in 2012 compared to the previous year.

My Damn Channel’s search for more original content comes at a time when other companies are looking for the same thing. Amazon Studios recently announced its first six comedy pilots, including offerings from The Onion and “Doonesbury” author Garry Trudeau. And Yahoo launched its first original comedies last March. Barnett told me he’s “encouraged” to see other companies “beginning to fund great original content and we are working with some of them.” My Damn Channel Comedy Network stands out, he says, because it is aimed at creators “looking for a network partner who specializes in comedy series.”