paidContent Advertising: The Video Review In 338 Seconds
Last week’s paidContent Advertising conference in New York was so full of excellent speakers with news and info that even I’m still catching… Read more »
@ pcAds: Our Full Coverage
photo: RockGroupDevelopment
We’ve just wrapped up our paidContent Advertising conference in New York, a day jam-packed with discussions about ad exchanges, paid content… Read more »
@ pcAds: It’s Not Google That’s Diabolical; Others Aren’t Diabolical Enough
The rise of digital advertising exchanges, real-time bidding and other new innovations in the online advertising market has the potential to… Read more »
@ pcAds: New Technology Leads To New Storytelling Approaches
Interactive ad vet Wenda Harris Millard has long championed the need for online advertising to have a greater level of creative quality, so… Read more »
@ pcAds: Flipboard’s McCue: Interactive Ads Have Drawbacks
There is no scrolling on Flipboard — that’s rule number one, said Mike McCue, the social reader’s CEO, in a conversation with paidContentUK… Read more »
@ pcAds: Still Waiting For The Mobile Ad Breakthrough?
Tablets and smart phones are everywhere you turn but companies have been slow to redirect their ad spending to these new platforms. For now,… Read more »
@ pcAds: How Brands Use Social Media
When it comes to social media, an area dominated by the consumer, where do brands fit in? At paidContent Advertising, Adam Ostrow, SVP of co… Read more »
@ pcAds: Facebook Says It Hasn’t Even Scratched The Surface With Marketing
Facebook has had a lot of scrutiny over how it uses information about you to market to you, but we have only started to scratch the surface… Read more »
@ pcAds: Hearst Wants Tablet Magazines To Adopt Movie, TV Pricing
New device opportunities should allow Hearst to drive its digital revenue model away from advertising reliance, and toward 50/50 equivalence… Read more »
@ pcAds: Social Media Is Growing, Becoming More Helpful
People are getting more social and more altruistic. That’s the simple part of the takeaway from Nielsen SVP of consumer insights and analyti… Read more »
@ pcAds: The Right Label, At The Right Time
The relationship of consumers to online advertising is often hung up on the issue of privacy. Targeting is the name of the game, whether its… Read more »
@ pcAds: Google Launching DoubleClick Mobile, Video For Publishers
Google (NSDQ: GOOG) is still very much a search advertising company, of course, but it would love to build the same kind of business in disp… Read more »
@ pcAds: Branded Content Combs For A Multi-Screen Opportunity
photo: Tom Krazit
As publishing and marketing fuse in to “branded content”, so advertisers’ biggest challenge apparently echoes media owners’ own – that is, p… Read more »
@ pcAds: What ‘TV Everywhere’ Means For Advertisers
Sell the content, not the platform — that’s one of the lessons of “TV everywhere.” Matt Seiler, CEO of Mediabrands, and David Levy, preside… Read more »
@ pcAds: Levinsohn: AOL Merger Is Not Part Of Our Discussion At Yahoo
photo: Fuse Capital
Between having its CEO unceremoniously ousted by the board and current talk of a major ad alliance with AOL (NYSE: AOL) and Microsoft (NSDQ:… Read more »
@ pcAds: Mobile Ad Spend Is Exploding But It’s Not The Silver Bullet
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the op… Read more »
@ pcAds: Join paidContent Advertising Via Live Stream
photo: Corbis / Chat Roberts
The live stream of paidContent Advertising: Emerging Business Models is now up and running, available here. Read more »
Follow paidContent Advertising Live Stream Today
Update: We’ve just kicked off the conference and our live stream is available here.
Some of the best minds will gather Thursday in New York… Read more »
paidContent Advertising In NYC, Sept. 15: New Sessions, Speakers
We’re putting the final touches on our one-day, single-stage event, paidContent Advertising: Emerging Business Models program, September 15… Read more »
Fox Mobile Vet Stalbow Joins Rovio As GM, North America
At our paidContent Mobile conference in May, Andrew Stalbow and Peter Vesterbacka paired up to tout the value of a major studio partnering w… Read more »
paidContent Advertising: Speakers From Digitas, Turner, Mediabrands, JWT
What are the biggest challenges-and best opportunities-in online advertising right now? With change as a constant, we’re looking forward, no… Read more »
Nokia’s Signs Of Life: A China Deal; A Content Deal; And A Show
Bit by bit, we are starting to get a better idea of what Nokia (NYSE: NOK) plans to do to reassert itself in the mobile phone market in the… Read more »
GSMA Names Orange Exec Anne Bouverot As New Head (Video)
A rather big changing of the guard at the GSMA, the global mobile trade association that runs several big trade events, including the Mobile… Read more »
paidContent Advertising, Sept. 15, NYC: New Speakers
What does it take to survive and thrive in the rapidly changing digital ad space? At paidContent Advertising: Emerging Business Models on Se… Read more »
News Corp: The Latest Developments In Links
photo: Belfast Boy
Here’s a look at some of the key revelations and developments in the fiasco that has hit News International and the publisher’s owner News C… Read more »
Mobile Video In Focus For Users And Investors: Animoto Picks Up $25 Million
It’s well known that video services account for some of the most intensive use of mobile data networks — and while some of that is down to… Read more »
Comcast’s Brian Roberts Demos Xfinity TV, 1 Gig Speed
photo: Comcast
One of the perks of being the nation’s largest cable operator: a general session demo slot. Comcast (NSDQ: CMCSA) Chairman and CEO Brian Rob… Read more »
Our Tweets From The Cable Show 06.15.11
photo: The Cable Show
Some choice tweets from The Cable Show from Staci D. Kramer. Folllow her on Twitter: @sdkstl.
{buzz_tweet_ids=”81081155998326785|810638049… Read more »
@ Cable Show: Netflix And Hulu On Cable Set Tops?
photo: Flickr / Robert S. Donovan
Cable operators already deliver Netflix (NSDQ: NFLX) and Hulu over broadband but could the services now perceived as competitors wind up as… Read more »
Our Next Conference: paidContent Advertising, Sept. 15, NYC
The online advertising scene has changed considerably since we held our last conference focusing entirely on the advertising industry: cross… Read more »
@ Cable Show: Comcast’s Roberts Shows Off 1Gbps Potential
I was an accidental tourist Tuesday for a small bit of cable internet history, when I decided an after-hours crowd with Comcast (NSDQ: CMCSA… Read more »
Spanish Sports-Streaming Site Fights U.S. Government Web Seizures
The branch of the U.S. government that typically deals with border control-Immigrations and Custom Enforcement (ICE)-began seizing U.S. web… Read more »
paidContent 2011 Video: Q&A With Keith Olbermann And Joel Hyatt
Why did Keith Olbermann join Current Media rather than try to use his brand to create a conglomerate? Olbermann answered that and much more… Read more »
Mobile Lowdown 6-7-11: HTC; Skype Lawsuit; GSMA; AT&T Windows Phone; Vita
An Apple-free look at some of the big stories in mobile today: HTC delivers bumper results; Skype faces a patent suit; the longstanding CEO… Read more »
@ D9: Alibaba’s Jack Ma: ‘Peace Talks Are Always Difficult’
Alibaba Group CEO Jack Ma wants Yahoo (NSDQ: YHOO) and SoftBank to give up some of their stake in the Chinese internet company. “We want to… Read more »
@ D9: Nokia Elop: Microsoft M&A Talk ‘Baseless’, Device Details Coming Soon
Nokia (NYSE: NOK) CEO Stephen Elop soundly dismissed recent rumors that the Finnish company is in talks to sell its hardware business to new… Read more »
@ D9: Glossy, Nimble Windows 8 Not Close To Launch
photo: Microsoft
It feels like we just saw the coming attraction for an intriguing movie that won’t be released until sometime next year. Windows 8′s slick t… Read more »
Licensing Deals For WebOS? New HP CEO Could Be Hedging Bets On TouchPad
What will become of WebOS, perhaps the best mobile operating system ever sold for $1.2 billion despite having amassed a market share that wo… Read more »
@ D9: Eric Schmidt In The Cold Light Of Day
photo: AP Images
Last year at All Things Digital, an annual gathering of senior tech and media executives, Steve Jobs gave a camp in how to handle an on-stag… Read more »
@ D9: Schmidt Says Google Pulled Back From Potentially Dangerous Technology
Google (NSDQ: GOOG) shelved technology that would mesh mobile location with facial recognition because of fears it would be misused, Executi… Read more »
