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		<title>Bad things: Martha Stewart Living announces layoffs, fewer magazines</title>
		<link>http://paidcontent.org/2012/11/01/bad-things-martha-stewart-living-announces-layoffs-fewer-magazines/</link>
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		<pubDate>Thu, 01 Nov 2012 21:22:41 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
				<category><![CDATA[Everyday Food]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[martha stewart]]></category>
		<category><![CDATA[Martha Stewart Living]]></category>
		<category><![CDATA[Whole Living]]></category>

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		<description><![CDATA[Facing declining advertising pages and the need to emphasize digital as audiences turn away from print, Martha Stewart Living Omnimedia announced it will stop selling "Everyday Food" as a standalone monthly magazine and will sell off "Whole Living." It is also laying off 70 employees.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=220036&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Martha Stewart Living Omnimedia is laying off 70 employees, making its monthly recipe magazine <em>Everyday Food</em> a primarily digital publication and selling off wellness magazine <i>Whole Living</i>, the company <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=96022&amp;p=irol-newsArticle&amp;ID=1753271&amp;highlight=">announced Thursday afternoon</a> ahead of its third-quarter earnings call on Friday.<em><br />
</em></p>
<p>Facing declining advertising pages and the need to emphasize &#8220;digital, mobile and video platforms&#8221; over print, the company said that it will stop selling <em>Everyday Food</em> as a standalone monthly publication. Rather, subscribers to the monthly <em>Martha Stewart Living</em> will receive an <em>Everyday Food</em> &#8220;supplement&#8221; five times a year, and more of its content will be available online starting next year. MSLO will try to sell <em>Whole Living</em>, but if it can&#8217;t find a buyer its content will be folded into <em>Martha Stewart Living</em>.</p>
<p>The <em>New York Times</em>&#8216; Media Decoder blog <a href="http://mediadecoder.blogs.nytimes.com/2012/11/01/martha-stewart-living-to-lay-off-staff-and-reduce-magazines/">reported that</a> 70 MSLO employees, out of about 600, are being laid off: &#8220;Employees at Martha Stewart Living have not been able to return to work this week because Hurricane Sandy flooded the basement of their downtown offices. As a result, many of them learned of layoffs by phone and e-mail.&#8221;</p>
<p>MSLO expects the combined changes to save $33 to $35 million annually. The company also announced a handful of digital initiatives: a new PBS show, &#8220;several exciting new digital video series made for the web&#8221; and more apps.</p>
<p>&#8220;As a whole, MSLO&#8217;s total digital audience has grown an average of 20 to 25 percent year over year every month since January 2012,&#8221; president and CEO Lisa Gersh said. &#8220;Following a careful evaluation of our media portfolio, we are responding to clear trends we are seeing across the industry to give our consumers what they are telling us they want: more video, more of the inspiration, solutions and expert advice and how-to content our brands offer in digital formats, across more platforms and on a more frequent basis.&#8221;</p>
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