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Social marketing platform operator Buddy Media is rolling out a bunch of updates to its suite of tools including a unified social data API, the ability to track conversions and campaigns across their entire social media efforts, and a new mobile content development platform. Read more at GigaOM »

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Google is doing everything it can to integrate the Google+ social network into all of its properties, so that it can become a “social layer” across the entire company. But that same behavior is irritating users like actor — and prominent Google+ user — Wil Wheaton. Read more at GigaOM »

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The 650 patents that Facebook acquired from Microsoft are “web-related” said a source with knowledge of the deal and listed some specific examples. The source said the portfolio includes patents related to: instant-messaging, e-commerce, LTE, mobile, handsets, search and advertising. Read more »

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photo: Background: Shutterstock/Thomas Pajot & Zuckerberg: Jason McELweenie/Flickr

Facebook announced today that it will pay $550 million for the right to 650 patents and patent applications from Microsoft.

Microsoft acquired those patents and hundreds of others in a deal with AOL earlier this month. Read more »

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photo: Corbis / Stanley Eales

Privacy is a bit like the weather — everyone talks about it but no one does a damn thing about it. Sure, it’s creepy that these companies track you and munch your personal information. But are you really going to ditch Facebook and every other online convenience of modern life? Read more »

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Past one month has been interesting, to put it mildly. Facebook snapped up Instagram for $1 billion and Zynga lookout OMGPop for $200 million However, here are three key lessons (and takeaways) between these two deals and what they say about both these companies. Read more »

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Path, a niche mobile social network has raised $40 million in new funds. It has also drawn comparisons with Instagram, a mobile photo service that was acquired by Facebook. Many are betting it would be the next big acquisition. I disagree, and here is why. Read more at GigaOM »

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Being a cynical optimist by nature, whenever I fall head over heels in love (no, not in the romantic sense) with a product, and the startup and the founder(s), I know that startup/product is going to be a winner. The Instagram-Facebook deal is decent testimony. Read more »

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What is about Instagram that has made Facebook open up its checkbook and spend nearly a billion dollars in stock and cash to buy up a company only in its third year. There are many reasons, and the biggest one is fear. Read more at GigaOM »

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