Alas, Angry Bonds is not about disgruntled 007 agents. Instead, it is one of more than 45 apps in the Bloomberg App Portal that perform tasks like risk analysis and client management. The company didn’t disclose specific prices for the apps, which are free to preview, but it’s a safe bet they cost more than 99 cents. The Financial Times reports that Bloomberg will, like Apple, take a 30 percent cut.

The launch is significant because Bloomberg has now opened up its vast pool of financial data to outside developers who can then craft new products to help traders and analysts. Until now, the company founded by New York City mayor Mike Bloomberg has closely guarded its proprietary system, which costs around $20,000 a year for a license.

The app store comes at a time that Bloomberg is adopting its famous financial terminal for the mobile environment through tools like Bloomberg Anywhere and selling a new edition of its core product, Bloomberg Next. The company and its main competitor Thomson Reuters were hard hit by the economic meltdown in 2009 that decimated many of their financial clients.

Here are some more screenshots of the apps (don’t have too much fun…)

The company claims new search and menu functions will make it easier for traders and other financial professionals to navigate layers of data. Bloomberg NEXT also offers new graphic applications that aggregate and display deeper pools of information.

Bloomberg says that 110,000 of its 313,000 clients have already signed up for the new service and that over 99% of them have decided to keep it.

The company is providing Bloomberg Next and related training for free as it seeks to retain the traders and other clients who pay about $20,000 per year for the service, which Bloomberg describes as a “three-legged stool of news, data and analytics.”

Bloomberg competes with Thomson Reuters (NYSE: TRI) in the lucrative financial data market and reportedly overtook its rival for the first time last year.

Bloomberg NEXT is part of an effort to connect with a new generation of clients who grew up on internet browsers, and are more apt to use a mouse than the company’s customized keyboard. In the same way that Google (NSDQ: GOOG) and other internet companies are trying to personalize the internet, Bloomberg NEXT relies on functions like AutoComplete and user profiles to offer more individualized information streams.

For the media industry, the Bloomberg and Reuters financial terminals are important because they provide income for news gathering operations that deliver financial and political information to both traders and consumers.

Bloomberg’s consumer products include its website, a TV channel and Business Week magazine which the company is attempting to reinvigorate through a series of shocking cover images.

Bloomberg NEXT offers a more personalized version of news for financial subscribers but will not result in immediate changes to the company’s consumer website. A company representative noted, however, that the website will undergo major changes by the end of the year.

Tom Secunda, one of Bloomberg’s cofounders, admitted during today’s press conference that “our numbers are going up a bit slowly” as a result of a North American financial sector that is still limping from the financial crisis. The company says emerging markets represent its most important growth segment.

Secunda laughed off a question about whether Apple’s lawyers might bristle at the use of “NEXT” (the same name as a 1980′s Steve Jobs computer company). Secunda said that, if Apple (NSDQ: AAPL) makes trouble, Bloomberg can always put up a fuss over the former’s use of “launchpad” in its new operating system.

Bloomberg was founded in 1981 by Mike Bloomberg, the current mayor of New York. Bloomberg and its rival Reuters were featured in the 2010 sequel “Wall Street: Money Never Sleeps.”