The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Firebrand

Investors Pull The Plug On Ads-As-Content Site Firebrand

Mar 4, 2008 6:51 PM

Firebrand, a commercials-as-content startup with backing from NBC, is shutting down. The news was first reported by Gawker and confirmed by TV Decoder. The site, which remains up, announced its launch last September, with backers including the Peacock Equity Fund (NBC and GE), Microsoft (NSDQ: MSFT) and ION TV, which…

Keep Reading »

Posted In: Money, M&A & Venture Capital, Venture Capital, Social Media, Companies, Microsoft, NBC Universal, firebrand, ion television, peacock equity

Got a Tip?

All tips are anonymous

See Our Q4 2011 Earnings Snapshot »

The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

VOD Movies (RENTRAK) VOD Movies (RENTRAK)
1. Real Steel
2. 50/50
3. Moneyball
4. Paranormal Activity 3
5. The Ides of March
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff