Bitcoin buzz stays high — even after bubble
Bitcoin is more liquid and popular than ever before — though the cyber-currency remains controversial. Here’s a round-up of a busy week of Bitcoin news. Read more at GigaOM »
How the New York Times can fight BuzzFeed & reinvent its future
The NYT’s multimedia project Snow Fall was a huge success, attracting big audiences and lots of plaudits. But the paper can do even better — it can build a new business from this type of project, and change the definition of journalism in the new century. Read more at GigaOM »
Native advertising: winners, losers and a lot of hype
photo: Albert Chau
“Native advertising” is on the lips of everyone in publishing and advertising these days. Blogger and skeptic Felix Salmon asked executives from BuzzFeed and Forbes what it really means. Read more »
This is about more than just advertorial — it’s about brands going direct
There’s been plenty of focus on how publishers are catering to advertisers by producing “native” advertising, including sponsored content — but a much bigger trend is brands and advertisers that are becoming publishers themselves. Read more »
Big publishers sign on to New York Times sticky ad tool
photo: New York Times
The New York Times offers an ad tool that lets brands use its stories in a unique form of content marketing. The tool, which can provide publishers with a new source of long-tail revenue, will soon be used by other publishers like Forbes and Condé Nast. Read more »
Why the Washington Post is smart to try sponsored content, and why others should too
photo: Shutterstock / Eldorado3D
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same. Read more »
Disruption guru Clay Christensen says incumbent media players are making a classic mistake
Existing players in an industry almost always fail to appreciate how disruption will affect them or understand how to adapt to it, Harvard professor Clay Christensen says, and media companies are making all of those same mistakes. Read more »
What we can learn from The Atlantic‘s sponsored content debacle
photo: Flickr user Stephen Brace
The Atlantic caused a furore this week with a piece of sponsored content about the Church of Scientology, which raised a host of questions about the risks of “native advertising” — which many see as the future of online media. Read more »
Henry Blodget isn’t telling us the most important thing about Business Insider
photo: Flickr / TechCrunch
Henry Blodget of Business Insider has opened up about his site’s growth and other metrics, but for someone who is promoting transparency, he hasn’t told us the most important things we need to know in order to tell whether BI is successful or not. Read more »
Bleacher Report and the evolution of the content farm
The purchase of the sports-blogging site Bleacher Report by Turner Broadcasting unit fills a content hole for the Time Warner unit, but it is also a validation of the user-generated-content model behind the sports-blogging network, and a sign of the disruptive effects that model can have. Read more at GigaOM »
paidContent turns 10: A brief history of digital media
Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix thought DVDs in red envelopes was the future? We do — that was that state of digital media when paidContent launched in 2002. Read more »
Chicago Tribune gives readers Economist, Forbes under new paywall plan
photo: Steven Broer
The Chicago Tribune will at last begin charging for its online content through an innovative scheme that will also give readers access to a premium package of third party content. Read more »
Is Forbes the model for a digital-first media entity?
Forbes has been reinventing itself ever since it acquired Lewis DVorkin’s media startup in 2010 — and while there have been some stumbles, the magazine has shown how a traditional media entity can take advantage of the social web and the way that content works online. Read more at GigaOM »
Are robots and content farms the future of the news?
The Chicago Tribune has laid off most of its hyper-local unit and hired what some describe as a “content farm,” while other outlets are using content that is generated by algorithms. Is this the future of news, and if so should we be happy about it? Read more at GigaOM »
Gold below the fold: new metrics promise end of unseen ads
According to estimates, 30 percent of online ads are seen by no one at all. Read more »
Social Magazine Apps Grapple With Advertising
Now that Forbes has 460,000 subscribers on Flipboard and 900,000 across properties on Google (NSDQ: GOOG) Currents, the brand is close to ad… Read more »
Interview: Steve Forbes Says Pay Walls Can’t Pay The Way
“Even if you have a successful paywall, the revenue you get will not come close to matching what you’re going to get on the advertising side… Read more »
Forbes Still Sees Web, Print Separation As It Unveils European Magazine
photo: Flickr/World Economic Forum
Despite wrapping its separate Forbes.com business into the mothership in 2009 after nearly a decade, Forbes Media’s top executives insist th… Read more »
Video Interview: Forbes CEO Perlis On The Free Web In The Free Market
photo: Walter Smith, Forbes
Forbes Media today unveiled a new localised print edition for Europe.
Following the announcement, recently-appointed CEO Mike Perlis told m… Read more »
Forbes Promotes CTO Michael Smith As Digital Head
It’s a good day to name a chief digital officer…. Hours after Gannett (NYSE: GCI) named David Payne as its new CDO, Forbes Media says it p… Read more »
Forbes Names Softbank’s Perlis As President, CEO Of Forbes Media
photo: Walter Smith, Forbes
Forbes has hired Softbank Capital chairman Mike Perlis to serve as president and CEO of Forbes Media. Perlis has held a number of high profi… Read more »
Forbes Gains Russian Domain Name After Court Fight
A year after being awarded it by a Russian court, Forbes Media’s local online edition there has finally been handed the forbes.ru domain nam… Read more »
Forbes Sells Investopedia To ValueClick For $42 Million
After less than two months on the block, Forbes Media has sold financial education site Investopedia to lead gen provider ValueClick (NSDQ:… Read more »
Forbes Editor Baldwin Steps Down
The latest management change at Forbes: William Baldwin, Forbes’ editor since 1999, is stepping down to become a writer at the magazine effe… Read more »
Forbes Puts Investopedia Site Up For Sale; Maidment Resigns
Three years after it bought financial education site Investopedia, Forbes Media has retained the Jordan, Edmiston Group, Inc. to help sell t… Read more »
Forbes Acquires Freelance Journalism Site TrueSlant
TrueSlant, the journalism site founded by Lewis Dvorkin, has been acquired by Forbes. We first reported on the sale talks last week. The com… Read more »
Forbes Sells Headquarters To NYU, Will Retain Five-Year Lease
photo: Flickr/wallyg
Forbes Media has finally sold off its pricey headquarters in New York’s Greenwich Village, in a move to get some much-needed liquidity. New… Read more »
Forbes Layoffs Being Done Today; No Final Numbers
photo: Flickr/wallyg
Forbes, which announced its intention for additional layoffs last week, finished up with its layoffs today. No specific number could be dete… Read more »
Forbes Names Michael Smith as Online President
photo: Flickr/wallyg
Forbes, which is still hunting for an overall president for the company, has promoted Michael Smith as the president of Forbes.com, accordin… Read more »
Forbes Media Hiring A New President
photo: Flickr/wallyg
Forbes Media, the parent of Forbes magazine and Forbes.com website, is hiring for a new president, we have learned from multiple sources. Th… Read more »
Where Will Tad Smith End Up?
The latest news about selling part of Reed Business came in tandem with word that Tad Smith is leaving Reed Business Information-USA. We’ve… Read more »
Spanfeller’s Resignation: The Internal Memo From Steve Forbes
photo: Flickr/World Economic Forum
We reported earlier on the resignation of Jim Spanfeller, CEO of Forbes.com. Steve Forbes, the President and CEO of Forbes, wrote an interna… Read more »
Spanfeller Resigns From Forbes.com; Starting A New Company
We’re hearing from a trusted source this evening that Jim Spanfeller, the CEO of Forbes.com, is resigning, and have confirmed it from him as… Read more »
Bigger Budgets Ahead For Viral Campaigns — Ad Nets, Not So Much
Expect an influx of experimental social media campaigns (like Ford’s Fiesta Movement) to crop up over the next six months — as a majority o… Read more »
Forbes To Hand Out More Pink Slips; Second Round Of Cuts Targets 50
Forbes Media is planning on cutting another 50 jobs, MediaMemo’s Peter Kafka reports. Forbes didn’t return calls seeking comment.
The busi… Read more »
Forbes Media-Backed FlipGloss Launches Beta
If all goes as planned, FlipGloss Media and its flagship FlipGloss.com will emerge from stealth mode this morning. The latest entrant in the… Read more »
Forbes Completes Print And Digital Editorial Reorg; 19 Laid Off
Forbes magazine has completed the print/online editorial combo it announced in November, and with it, has axed 19 edit jobs, MediaMemo’s Pet… Read more »
Forbes Moves On Print/Web Merger; Wall Comes Down For Sales Teams; Editorial Combo Completed By ’09
Forbes magazine has completed the first phase of its plan to its merge print and digital sides, starting with a combined ad sales force, Val… Read more »
Forbes Shuts Down Auto Site; Layoffs Hit Forbes Travel, Conference Group; TheStreet Closes SF Office
ForbesAutos.com is being shuttered and its entire staff is being let go, a company rep said, confirming earlier reports on SAI and Gawker. T… Read more »
Forbes Bringing Executive Woman Mag To The Web; WSJ Columnist Hymowitz Brought On To Head It
Nearly a year after Forbes launched a new print product, ForbesLife Executive Woman magazine, the magazine publisher is now going to create… Read more »
