Remember the 1990′s when companies rushed to brand their products as “enviro-friendly” to attract green-conscious consumers? A research firm suggests the same phenomenon could happen in response to how firms handle privacy and personal data. Read more at GigaOM »
Programmatic buying for online video ads — which lets brands buy select audiences in real time — is growing rapidly. The spread of this buying technique may coincide with a drop in prices but the two phenomena are not necessarily connected. Read more »
It’s all about the platform — except when it isn’t: Speakers at paidContent 2012 spoke about the opportunities, challenges and constraints of creating digital content. Read more »
Depressing new research by Forrester indicates that book publishers are becoming increasingly disheartened about the state of the industry:… Read more »
Android device makers, RIM (NSDQ: RIMM) and (catastrophically) HP (NYSE: HPQ) have made little dent so far in the tablet market, currently d… Read more »
Watch out, Apple: The Amazon (NSDQ: AMZN) tablet, widely expected to be released this September or October and to be cheaper than the iPad,… Read more »
Apple (NSDQ: AAPL) has all but cornered the market for tablets in the U.S., say researchers at Forrester, who predict that its iPad will tak… Read more »
Location-based services have been around for quite some time but uptake has been slow: less than 20 percent of European consumers report tha… Read more »
As more and more tablets find their way into the hands of consumers, the payoff from tablet-oriented shopping experiences could become very… Read more »
Mobile has the potential to be even bigger and more disruptive than the Internet. That’s a bold statement, but it’s at the heart of a new F… Read more »
Given Google’s core search business and ad-based revenue model, why is the company making the major investment that is the recently-announce… Read more »
Kicking off our paidContent 2011 conference at the Times Center on a beautiful spring morning, Forrester senior analyst Sarah Rotman Epps th… Read more »
People love to debate the merits of free vs. paid content. But overlooked in all this is the cost of access to that content — that’s where… Read more »
Just last month, Forrester Research was sticking with its May forecast that sales of e-Readers would hit 2 million this year. Now it’s drama… Read more »
And now for a not-so-negative online advertising forecast: Forrester Research is pegging the U.S. interactive ad market to reach $55 billion… Read more »
