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Franchise Gator

Microsoft Sells Franchise Gator To Landmark Interactive; Price Around $20 Million

Apr 3, 2009 1:01 PM

Microsoft’s digital advertising division, which includes what was formerly aQuantive, has sold off its small subsidiary Franchise Gator, to Landmark Interactive, paidContent has learned. The sale price is around $20 million. In 2006, then-independent aQuantive bought FG for about $21.5 million, so there wasn’t much of a markup. FG, based…

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Posted In: Companies, Microsoft, franchise gator, landmark interactive

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