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Geoff Reiss

Why Buy Associated Content? All About Niche, Says Yahoo

Staci D. Kramer

May 18, 2010 9:00 PM

For months, most of the attention on Yahoo’s content has been about the company’s efforts to expand its coverage and enhance its quality. Now the company is in the spotlight for acquiring Associated Content, which, depending on your point of view, is either a content farm or a producer of…

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Posted In: Companies, AOL, Bebo, Yahoo, associated content, demand media, geoff reiss, james pitaro, steven kydd

Newsweek, MSNBC.com Extend Long-Running Partnership; No Money Involved—Yet

Staci D. Kramer

Jul 6, 2009 5:06 PM

Newsweek.com and MSNBC.com will continue to throw traffic to each other for another two years, in a deal that execs tell paidContent includes expanded editorial collaboration but no money—yet. It’s the latest evolution of a partnership that stretches back to the launch of Newsweek.MSNBC.com in 2000 and a major deal…

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Posted In: Media & Publishing, Magazines, Companies, Microsoft, MSNBC, geoff reiss, newsweek

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