Sanford Bernstein senior analyst Todd Juenger doesn’t believe digital media companies like YouTube, Yahoo and AOL can entice advertisers into committing huge portions of dollars all in one buying session, a la TV’s traditional upfront market. Read More »
Media
Popular YouTube video channel Machinima.com has landed a $35M round of funding, with Google leading the round. While Google has given its video content partners seed money in the past, this is the first time it’s given big-time VC dollars to one of them. Read More »
Aggressive investments into professional-grade (and semi-professional-grade) video content have dramatically increased the average amount of time viewers on YouTube and Yahoo spend watching shows each month. The competition, meanwhile, has seen its usage decline in a big way. We crunch the comScore video numbers. Read More »
Two weeks after the digital media giants stormed Madison Avenue with their Newfront blitz, television’s indigenous programmers showed up in Manhattan to defend their turf. For now, their share of ad dollars appears to be safe. Read More »
Google has started selling e-books in Italy through Google Play. It’s the company’s first foray into foreign-language e-books, and Google will be competing against Amazon’s Italian Kindle Store. Read More »
With digital companies like YouTube and Yahoo making aggressive pitches for cable ad dollars, one of cable TV’s stalwart programmers, Discovery Communications, rendered a bold response Thursday, purchasing top digital program provider Revision3 for $30 million. Read More »
Closing out the NewFronts alongside A-list talent ranging from Jay-Z to Virginia Madsen Wednesday night, top Google execs including Eric Schmidt and Robert Kyncl showed advertisers yet more premium YouTube channels. They also unveiled an ambitious TV-like promo campaign to let everyone know they’re around. Read More »
It wasn’t that long ago that Google branded Demand Media a content farm and targeted it with its algorithmic pesticides. But the launch of eHow Pets on YouTube Wednesday shows that Demand has grown into one of Google’s more useful video content partners. Read More »
Hoping to spark both the suddenly sagging U.S. TV market and Google’s struggling Android-based TV platform at the same time, consumer electronics maker LG has confirmed that it will release in the U.S. two new smart TV models based on Google TV software later in May. Read More »
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