Wireless Spectrum Winners Are Revealed; Google Bids But Verizon Wins
The FCC finally unveiled the winners of the federal spectrum auction that closed earlier this week and raised a record-breaking $19.6 billio… Read more »
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Spectrum Results Are Out; Google Bids But Verizon Wins
By Tricia Duryee
The winners of the recent government spectrum auction that raised $19.6 billion are finally being revealed. Based on early reports, the resu… Read more »
Ad Industry Roundup: GM; DailyCandy; Heavy; EA-Massive; Yahoo; YuMe; Right Media-Fox; Steak
By David Kaplan
– GM to move $1.5 Billion ad budget to digital: General Motors, the number three U.S. ad spender will shift $1.5 billion – half of its $3 b… Read more »
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Interview: Jean-Philippe Maheu, Chief Digital Officer, Ogilvy: ‘Frenemy’ Explained; Data And Stories
By David Kaplan
For the past year, ad agencies have been trying to find the best way to consider their individual relationships to Google (NSDQ: GOOG). With… Read more »
Google’s Schmidt Warns Microsoft-Yahoo Would Break Internet Openess
Google (NSDQ: GOOG) has started playing the “evil empire” card over the very real possibility Microsoft (NSDQ: MSFT) will succeed in its bid… Read more »
iPhone Round Up: Google Says Android Will Sell More; Rogue SDK Hackers; iPhone Developers Rejected
By Tricia Duryee
– Hackers plot bypass: An independent group of software developers calling themselves the iPhone Dev Team claim to be close to breaking App… Read more »
Updated: Google Launching Free Ad Servicing Platform; Separate From DoubleClick
By Rafat Ali
Updated below: A day after Google (NSDQ: GOOG) closed its acquisition of DoubleClick, Google is announcing the launch of a news and free ad… Read more »
Despite Dominance By A Few, Independent Ad Networks Can Continue To Rise: Report
By David Kaplan
With Google’s (NSDQ: GOOG) $3.1 billion acquisition of DoubleClick closed this week, it might seem like there’s no room for smaller ad netwo… Read more »
Big Players Like Nokia And Google May Be Threatening The Carrier Model: Report
By Tricia Duryee
Are the new services being developed by Apple (NSDQ: AAPL), Nokia (NYSE: NOK), Yahoo! (NSDQ: YHOO), Sony (NYSE: SNE) Ericsson (NSDQ: ERIC),… Read more »
Updated: YouTube Adds White-Label Services; TiVo, EA On Board; No Ads From Publishers
By Joseph Weisenthal
Updated below: YouTube is expanding beyond its role as a destination and distributor of online video … Google’s (NSDQ: GOOG) video site ha… Read more »
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@ Google Press Day: Plans To Refine The Collection Of Consumer Data
By David Kaplan
Up to this point, Google (NSDQ: GOOG) has taken an arms-length approach to display advertising. Now that its merger with DoubleClick has pas… Read more »
Mario Gabelli To Host Neutral Ground Meeting For Media General And Harbinger
By Joseph Weisenthal
Mario Gabelli, a major shareholder of embattled newspaper publisher Media General (NYSE: MEG) has announced plans to hold a forum for both t… Read more »
@ Google Press Day: After Dabbling, Google Prepares To Enter The Wide World Of Display
By David Kaplan
On the morning Google (NSDQ: GOOG) received word that European anti-trust regulators granted their approval of its $3.1 billion merger with… Read more »
Updated: Google-DCLK Deal Officially Closes; Gets Nod From EC; No Conditions; Layoffs Coming
By Joseph Weisenthal
Update 1: Also, the company has officially announced: the acquisition of DoubleClick is now complete, after EC approved it (see below).
Upd… Read more »
Bear Stearns Media Con: Google Evinces Confidence On Clicks, Economy And MSFT-YHOO
By David Kaplan
The two big issues Google (NSDQ: GOOG) has been dealing with these days – aside from waiting for approval of its pending $3.1 billion merger… Read more »
Bear Stearns Media Con: Murdoch: ‘Happy To Be In Google Camp’; Overpriced Start-Ups; WSJ Social/
Listening in to the Rupert Murdoch webcast from the Bear Stearns Media Conference going on this week in Florida …
Yahoo-MSFT: Behind the… Read more »
More Behavioral Targeting Than Even Savvy Users Might Expect: Study
By David Kaplan
When it comes to behavioral targeting, the prevailing ethos among marketers and ad agencies is “what consumers don’t know, won’t bother them… Read more »
@ SxSW: Interview: Google’s Kevin Marks: Open Social: Coming Soon To A Social Net Near You
By Joseph Weisenthal
When Google (NSDQ: GOOG) launched its Open Social initiative last November with an impressive roster of industry partners, pundits hardly to… Read more »
More Weekend Video: Interview with David Eun, VP of Content Partnerships, Google
By Rafat Ali
More weekend video, this time from TechConfidential, part of The Deal. An interview, broken down in three parts, with David Eun, VP of Conte… Read more »
Monetization Potential For YouTube: Building Out a Model
By Rafat Ali
Bear Stearns has come out with a 70 page research report on online video and monetization potential for the major video sites, based on the… Read more »
Ad Industry Roundup: 4A’s Edition; Privacy Warning; Paid Search; Google Protest; The Answer Is ‘No’
By David Kaplan
Some headlines from this week’s American Association of Advertising Agencies (4A’s) Media Conference in Orlando:
– Privacy worries, digita… Read more »
Yahoo Launches Location Service For Developers; But It’s Obviously A Beta
By Tricia Duryee
Trying to take a slice of the location-based services market, Yahoo (NSDQ: YHOO) launched a new service today called Fire Eagle, which “is m… Read more »
Google/DoubleClick Merger To Receive Approval From European Regulators By Next Week: Report
By David Kaplan
European Commission regulators are prepared to give Google Read more »
Yahoo Looks At Buying More Time; Merger Talks With AOL Could Intensify, With Google’s Blessing
By Rafat Ali
Yahoo (NSDQ: YHOO), which is bracing for the start of a proxy fight with Microsoft (NSDQ: MSFT) starting next week, is now trying to buy som… Read more »
Google, Yahoo And Microsoft Are Trying To Solve Basic Mobile Problems
By Tricia Duryee
Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO) and Microsoft (NSDQ: MSFT) all made mobile announcements today, releasing technology that helps to m… Read more »
Industry Moves: Facebook Hires Google Ad Exec Sheryl Sandberg As COO; Fills #2 Gap
By Joseph Weisenthal
Facebook is set to announce the hire of Sheryl Sandberg, VP of vice president, Global Online Sales and Operations at Google, as its new COO,… Read more »
Video: Google CEO Eric Schmidt On Its Health Plans
By Rafat Ali
We reported last week on Google’s (NSDQ: GOOG) announcements on its health services, collectively called Google Health, when Staci interview… Read more »
UPDATED: Mobile Advertising Forecasts All Over The Map From $11-$250 Billion
By Tricia Duryee
Advertising is the next big opportunity in mobile — by some estimates released this week, it will be a burgeoning $250 billion industry wit… Read more »
comScore: About That Google Sell-Off We Started; No Slowdown For Google Or Online Ad Industry
By David Kaplan
A comScore (NSDQ: SCOR) report indicating a decline in Google’s January click-through rates helped send the search giant’s stock similarly d… Read more »
IAC: 100 Layoffs Coming At Ask.com; Search Deal With Google Possible
By Joseph Weisenthal
A source has confirmed to us a coming shakeup at IAC-owned Ask.com that includes about 100 layoffs in the April time frame. SAI reported thi… Read more »
Interview: Google Health: Consumer Launch Coming In Next Few Months; Business Model? Not Just Yet
As expected, Google (NSDQ: GOOG) chairman and CEO Eric Schmidt used his closing-day keynote at HIMMS08 today to make a major statement about… Read more »
YouTube And T-Series Given Time To Settle Copyright Infringement Dispute
By Nikhil Pahwa
The Delhi High Court has given YouTube and T-Series time to settle their copyright infringement dispute, and the case will be heard next in… Read more »
@ MPA: YouTube Continues Goodwill Tour: Today It’s Magazines
By David Kaplan
YouTube wants more magazine partners. And as Jordan Hoffner, head of Premium Content Partnerships for the Google-owned video sharing site, m… Read more »
More Details On Yahoo’s Apex
Earlier this week, Yahoo’s (NSDQ: YHOO) Jerry Yang and Sue Decker pitched IAB attendees about the Advertising Public Exchange, or APEX, as i… Read more »
Opera Dumps Yahoo For Google
By Dianne See Morrison
Chalk up this round to Google (NSDQ: GOOG). Norwegian browser maker Opera has dumped Yahoo (NSDQ: YHOO) in favor of Google, making it the de… Read more »
Busy Time In Online Health Media: Microsoft Developer Fund; Google’s Health Plans
Not sure it qualifies for irony but I’m immersed in health right now — planning our upcoming EconHealth seminar, writing about health media… Read more »
Broadband Content Bits: MySpace; UFC-Yahoo; WB-HP; Akamai; Ripe; HBO-YouTube; YouTube Outage
– MySpace launches original series: MySpace today launched its new hidden-camera reality show Special Delivery, its second original web ser… Read more »
Google Slammed On Ad Fears, Click Throughs; Stock Off 35 Percent From Highs
By Joseph Weisenthal
Shares of Google (NSDQ: GOOG) have been on a sustained decline since late last year, when they briefly hit the $700 mark. They’re now off ab… Read more »
YouTube Down For Two Hours After Pakistan Blockade
By Nikhil Pahwa
[by Cerius Shah] As a result of the Pakistan’s Telecommunications Authority’s (PTA) ban on Youtube there was a worldwide outage of the video… Read more »
Google Response Time To Viacom Copyright Lawsuit Extended Two Months
The timeline for Viacom’s (NYSE: VIA) megabucks copyright lawsuit against Google (NSDQ: GOOG) and YouTube has been extended, well past the M… Read more »
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