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	<title>paidContent &#187; HarperTeen Impulse</title>
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	<description>The economics of digital content</description>
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		<title>paidContent &#187; HarperTeen Impulse</title>
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		<title>HarperCollins launches digital-only teen imprint</title>
		<link>http://paidcontent.org/2012/11/26/harpercollins-launches-digital-only-teen-imprint/</link>
		<comments>http://paidcontent.org/2012/11/26/harpercollins-launches-digital-only-teen-imprint/#comments</comments>
		<pubDate>Mon, 26 Nov 2012 13:10:56 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
				<category><![CDATA[Courtney Allison Moulton]]></category>
		<category><![CDATA[Epic Reads]]></category>
		<category><![CDATA[HarperTeen Impulse]]></category>
		<category><![CDATA[Sarah Mlynowski]]></category>
		<category><![CDATA[Scott Westerfeld]]></category>
		<category><![CDATA[susan katz]]></category>
		<category><![CDATA[Walter Dean Myers]]></category>

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		<description><![CDATA[HarperCollins is launching a new  imprint, HarperTeen Impulse, that will publish digital short stories and novellas priced between $0.99 and $2.99. Upcoming titles include short stories by bestselling YA authors Walter Dean Myers and Sarah Mlynowski and novellas by Courtney Allison Moulton and Scott Westerfeld.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=221123&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>HarperCollins has a new young adult (YA) imprint, HarperTeen Impulse, that will publish digital short stories and novellas. Ebooks will be priced between $0.99 and $2.99.</p>
<p>&#8220;We’re seeing short-form content becoming more popular in the digital marketplace, and HarperTeen Impulse allows us to experiment with new concepts and deliver content quickly,&#8221; HarperCollins Children&#8217;s Books president and publisher Susan Katz <a href="http://mediadecoder.blogs.nytimes.com/2012/11/25/harpercollins-imprint-aims-at-lucrative-young-adult-market/">told the <em>New York Times</em></a>, which first reported the news.</p>
<p>The NYT reports that HarperCollins will release up to four titles on the first Tuesday of every month, starting December 4. <a href="http://www.harpercollinschildrens.com/Parents/SeriesDetail.aspx?PSId=718">Upcoming titles</a> include short stories by bestselling YA authors Walter Dean Myers and Sarah Mlynowski and novellas by Courtney Allison Moulton and Scott Westerfeld.</p>
<p>Teenagers have been <a href="http://paidcontent.org/2012/01/23/419-new-stats-kids-find-e-books-fun-and-cool-but-teens-are-still-reluctant/">slower than other age groups</a> to switch to ebooks, and children&#8217;s and YA ebook sales have increased in part because <a href="http://paidcontent.org/2012/05/04/why-are-kids-e-book-sales-surging-partly-because-adults-are-reading-them/">adults are buying ebooks like <em>The Hunger Games</em></a>. But the low prices and shorter lengths of HarperTeen Impulse&#8217;s titles could induce teens to give them a try. <a href="http://paidcontent.org/2012/06/15/harpercollins-launches-epic-reads-digital-community-for-teens/">HarperCollins launched Epic Reads</a>, an online community for teens, in June. One section of the site features &#8220;epic deals,&#8221; full-length ebooks at $2.99.</p>
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