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	<title>paidContent &#187; Hispanic</title>
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		<title>Viva Hispania: HuffPo, Deezer, Yahoo court Latin dollars</title>
		<link>http://paidcontent.org/2012/06/07/viva-hispania-huffpo-deezer-yahoo-court-latin-dollars/</link>
		<comments>http://paidcontent.org/2012/06/07/viva-hispania-huffpo-deezer-yahoo-court-latin-dollars/#comments</comments>
		<pubDate>Thu, 07 Jun 2012 13:06:04 +0000</pubDate>
		<dc:creator>Robert Andrews</dc:creator>
				<category><![CDATA[Europe]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[latin america]]></category>
		<category><![CDATA[Latina]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[Spanish]]></category>

		<guid isPermaLink="false">http://paidcontent.org/?p=210905</guid>
		<description><![CDATA[Economic growth has created a new middle-class 'digital Latino', observers say. Now three big internet brands are embracing Spanish and Latin American audiences with local launches this week.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=210905&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Latin America and Spain are hot this summer. Three big digital media operators on Thursday announced moves in to the regions.</p>
<p>Latin America&#8217;s improving economy is creating a new middle class of &#8220;digital Latino&#8221;, according to <a href="http://paidcontent.org/2011/12/09/419-latin-americas-digital-boom-its-coming-from-the-south/">these slides</a> from Terra Internet co-founder Fernando Madeira.</p>
<h2>Huffington Post to Spain</h2>
<p><a href="http://gigaompaidcontent.files.wordpress.com/2012/02/arianna-huffington4-o.jpg"><img  title="Arianna Huffington" src="http://gigaompaidcontent.files.wordpress.com/2012/02/arianna-huffington4-o.jpg?w=300&#038;h=203" alt="" width="300" height="203" class="alignright size-medium wp-image-83349" /></a>AOL&#8217;s content efforts have launched in Madrid as, yes, <a href="http://www.huffingtonpost.es/">El Huffington Post</a>, in partnership with Prisa&#8217;s El Pais newspaper.</p>
<p>Spain is next in its global roll-out after UK, Canada, Quebec and France, which also came via a partnership with newspaper Le Monde.</p>
<p>Editorial director is Cadena SER radio presenter Montserrat Domínguez, who got the job after interviewing Arianna Huffington, the latter <a href="http://www.huffingtonpost.com/arianna-huffington/introducing-el-huffington-post_b_1573180.html">writes</a>.</p>
<h2>Deezer to Latin America</h2>
<p><a href="http://gigaompaidcontent.files.wordpress.com/2012/02/deezer-o.jpg"><img  title="Deezer" src="http://gigaompaidcontent.files.wordpress.com/2012/02/deezer-o.jpg?w=300&#038;h=300" alt="" width="300" height="300" class="alignright size-medium wp-image-86166" /></a>The unlimited-music subscription service, which is rolling out to over <a href="http://paidcontent.org/2011/10/21/419-deezer-signing-deals-to-launch-in-130-more-countries/">200 countries</a> in a <a href="http://paidcontent.org/2011/10/21/419-deezer-signing-deals-to-launch-in-130-more-countries/">race with rivals in the nascent segment</a>, has opened to 35 countries in the region.</p>
<p>iTunes&#8217; <a href="http://paidcontent.org/2011/12/13/419-apple-finally-brings-itunes-music-and-movies-to-latin-america/">recent emergence</a> there helped grow 2011 global digital music sales.</p>
<p>But charging in local currencies is tricky due to bank challenges. Deezer is pricing its offering to Latin Americans in U.S. dollars or British pounds &#8211; $4.25/£3.49 per month for premium (unlimited desktop streaming), $8.49/£6.99 for premium+ (mobile, tablet and IPTV streaming). That is except for Mexico, where the service will cost $69.50 and $139 respectively.</p>
<p>A spokesperson tells paidContent: &#8220;Deezer&#8217;s payment solution provided currently only accepts payment in USD for all those territories except Mexico.&#8221;</p>
<p>Deezer is also not launching in Brazil, Cuba and Venezuela.</p>
<h2>Yahoo Shine for Latinas</h2>
<p><a href="http://gigaompaidcontent.files.wordpress.com/2012/06/screen-shot-2012-06-07-at-13-56-30.png"><img  title="Yahoo Shine" src="http://gigaompaidcontent.files.wordpress.com/2012/06/screen-shot-2012-06-07-at-13-56-30.png?w=300&#038;h=192" alt="" width="300" height="192" class="alignright size-medium wp-image-210913" /></a>Yahoo has unveiled a <a href="shine.yahoo.com/latina">version</a> of its women&#8217;s lifestyle content site, Shine, in English for &#8220;bicultural&#8221; Hispanic women in the U.S.</p>
<p>The site was previously reaching 3.57 million U.S. Hispanics monthly, Yahoo says, adding: &#8220;Hispanics are the fastest growing demographic in the U.S., accounting for 16 percent of the nation&#8217;s total population with more than 50.5 million Latinos in the country&#8221; (<a href="http://yhoo.client.shareholder.com/releasedetail.cfm?ReleaseID=681100">release</a>).</p>
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			<media:title type="html">Arianna Huffington</media:title>
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			<media:title type="html">Arianna Huffington</media:title>
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			<media:title type="html">Deezer</media:title>
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