The IAB, which surveys a wide range of web sites and online services, reports that advertising revenue is growing rapidly as marketers tap into new forms of digital engagement. Read more »
Facebook better hurry up with that search engine it’s reportedly building. A new survey of the mobile market shows that search ads are outstripping display ads by a wide margin in every region of the world. Read more »
When it comes to the gap between the amount large brand advertisers spend offline compared to offline, the usual answer is that there aren’t… Read more »
With the unquestioned growth in mobile platforms and the penchant for free services on mobile devices and services, one would think mobile a… Read more »
The two main European trade bodies for online advertising, Internet Advertising Bureau (IAB) Europe and the European Interactive Advertising… Read more »
Our look at some of the big stories today in mobile: speculation on what Apple (NSDQ: AAPL) might do with its new data center in North Carol… Read more »
The Technology Strategy Board, a UK government-funded exploratory digital helper agency, is giving £1.8 million to a new consortium compris… Read more »
Despite a concerted effort by Time Warner (NYSE: TWX), Randall Rothenberg is leaving his new job as chief digital officer to return to his j… Read more »
While the excitement and inevitable let-down over the unveiling of Apple’s iPad is running its course, it’s time for the next stage in the p… Read more »
Various reports are forecasting that marketers will spend billions of dollars on in-game ads over the next five years — with some even sayi… Read more »
While it seems strange to have someone from search giant Google (NSDQ: GOOG) brought on to defend display, David Rosenblatt, president, Disp… Read more »
Bloat, any which way: They cut back on some old products, and then add more tools to surviving products. Yahoo (NSDQ: YHOO) is planning to a… Read more »
Online advertising will grow 4.3 percent in the U.S. this year — as total ad spend plunges 7 percent — but it could shoot up 20 percent ne… Read more »
The Interactive Advertising Bureau is hosting its annual conference at the Hyatt Regency in Orlando, Fl. While the setting and the weather a… Read more »
After a cheerful awards ceremony, Wenda Harris Millard gave a more sobering Sunday night kick-off to the IAB Annual Conference in Orlando, F… Read more »
The Internet Advertising Bureau (IAB) UK has hired Jonathan Mew, a former Orange marketing head, as its first ever head of mobile, responsib… Read more »
– *BSkyB*: *BSkyB* has tapped ex-Burger King executive Andy Brent as its group brand marketing director, medianguardian.co.uk reports. He j… Read more »
Online ad revenues for 2007 came in at $21.2 billion, a 26 percent rise over the $16.8 billion internet advertisers spent in 2006, according… Read more »
The Interactive Advertising Bureau has completed its first update of broadband ad rules in three years. . The trade group’s Digital Video Ad… Read more »
In a keynote presentation at the Interactive Advertising Bureau’s Ecosystem 2.0 conference last month, new IAB chairperson Wenda Harris Mill… Read more »
Online ad revenues are estimated to have grown 25 percent in 2007, coming in at $21.1 billion from 2006′s $16.9 billion, the Interactive Adv… Read more »
The Federal Trade Commission’s new online ad guidelines appear to offer a laissez faire approach, which the Interactive Advertising Bureau a… Read more »
Mobile advertising will become a mainstream medium over the next three years, according to results of a newly released survey (warning: PDF… Read more »
Online ad revenues surpassed $5.2 billion in Q3, a 3 percent gain over Q2 and a rise of 25.3 percent from Q306, according to the latest numb… Read more »
The tone of last week’s Federal Trade Commission hearings suggest that regulation is coming, warned Randall Rothenberg, president and CEO of… Read more »