When it comes to the gap between the amount large brand advertisers spend offline compared to offline, the usual answer is that there aren’t… Read More »
With the unquestioned growth in mobile platforms and the penchant for free services on mobile devices and services, one would think mobile a… Read More »
The two main European trade bodies for online advertising, Internet Advertising Bureau (IAB) Europe and the European Interactive Advertising… Read More »
The Mobile Lowdown 03-23-11: Apple Data Center; Mobile Ad Trends; Clouds
By Ingrid Lunden
Mar. 23, 2011, 4:15pm
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Our look at some of the big stories today in mobile: speculation on what Apple (NSDQ: AAPL) might do with its new data center in North Carol… Read More »
The Technology Strategy Board, a UK government-funded exploratory digital helper agency, is giving £1.8 million to a new consortium compris… Read More »
Despite a concerted effort by Time Warner (NYSE: TWX), Randall Rothenberg is leaving his new job as chief digital officer to return to his j… Read More »
While the excitement and inevitable let-down over the unveiling of Apple’s iPad is running its course, it’s time for the next stage in the p… Read More »
Various reports are forecasting that marketers will spend billions of dollars on in-game ads over the next five years — with some even sayi… Read More »
Guest Contributor: Greg Stuart, Ex IAB Head, On GroupM's Decision To Ignore Ad Industry's Standards
By David Kaplan
Mar. 20, 2009, 6:04pm
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Last month, WPP Read More »
While it seems strange to have someone from search giant Google (NSDQ: GOOG) brought on to defend display, David Rosenblatt, president, Disp… Read More »
Yahoo To Detail New Ad-Targeting Tools Today; Targeting Graphical Ads in Search
By Rafat Ali
Feb. 24, 2009, 2:02pm
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Bloat, any which way: They cut back on some old products, and then add more tools to surviving products. Yahoo (NSDQ: YHOO) is planning to a… Read More »
@ IAB: The Good News For Online Ad Spend Is Found In Other Categories' Bad News
By David Kaplan
Feb. 24, 2009, 12:54am
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Online advertising will grow 4.3 percent in the U.S. this year — as total ad spend plunges 7 percent — but it could shoot up 20 percent ne… Read More »
More Must Reads
IAB Conference Roundup: Simplifying Online Ad Sales; Looking At Data Ownership; Audience Measurement
By David Kaplan
Feb. 23, 2009, 9:10pm
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The Interactive Advertising Bureau is hosting its annual conference at the Hyatt Regency in Orlando, Fl. While the setting and the weather a… Read More »
After a cheerful awards ceremony, Wenda Harris Millard gave a more sobering Sunday night kick-off to the IAB Annual Conference in Orlando, F… Read More »
The Internet Advertising Bureau (IAB) UK has hired Jonathan Mew, a former Orange marketing head, as its first ever head of mobile, responsib… Read More »
– *BSkyB*: *BSkyB* has tapped ex-Burger King executive Andy Brent as its group brand marketing director, medianguardian.co.uk reports. He j… Read More »
By David Kaplan
May. 15, 2008, 11:39pm
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Online ad revenues for 2007 came in at $21.2 billion, a 26 percent rise over the $16.8 billion internet advertisers spent in 2006, according… Read More »
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