With the unquestioned growth in mobile platforms and the penchant for free services on mobile devices and services, one would think mobile advertising would be enormous. But according to panelists at pc Mobile 2011, mobile advertisers and companies looking to build mobile ad technology are having just as much trouble…

The two main European trade bodies for online advertising, Internet Advertising Bureau (IAB) Europe and the European Interactive Advertising Association (EIAA), say they have merged.

Despite a concerted effort by Time Warner (NYSE: TWX), Randall Rothenberg is leaving his new job as chief digital officer to return to his job heading the Interactive Advertising Bureau, paidContent has learned. Rothenberg was hired away from IAB by Jack Griffin, who was ousted by Time Warner CEO Jeff…

While the excitement and inevitable let-down over the unveiling of Apple’s iPad is running its course, it’s time for the next stage in the process: fear and worry. In a blog post, Interactive Bureau of Advertising head Randall Rothenberg is sounding the alarm that Apple’s tablet device represents the increasing…

Various reports are forecasting that marketers will spend billions of dollars on in-game ads over the next five years—with some even saying that spending could grow by almost 30 percent to top $1 billion next year (per ClickZ). Meanwhile, the IAB is proposing new standards to help make it easier…

Last month, WPP’s GroupM decided to go its own way when it came to the internet ad industry’s seven-year-old terms and conditions—or “T&C’s”— by claiming primary ownership of the online consumer data its generates and collects on behalf of its clients. The Interactive Advertising Bureau’s current T&C’s call for the…

While it seems strange to have someone from search giant Google (NSDQ: GOOG) brought on to defend display, David Rosenblatt, president, Display Advertising for Google, did have some positive things to say about that format. But mainly, it was a pitch for his company’s approach to saving that marketplace. —Japanese…

Bloat, any which way: They cut back on some old products, and then add more tools to surviving products. Yahoo (NSDQ: YHOO) is planning to announce that it is adding some more tools to its online search-ad services later today at the IAB conference in Orlando, to help the increasingly…

Online advertising will grow 4.3 percent in the U.S. this year—as total ad spend plunges 7 percent—but it could shoot up 20 percent next year, said Mark Mahaney, director, Internet Sector for Citigroup Investment Research. Speaking at the IAB Annual Conference. Without the internet, U.S. advertising would be down 10…

The Interactive Advertising Bureau is hosting its annual conference at the Hyatt Regency in Orlando, Fl. While the setting and the weather are both pleasant, the gathering is occurring during the most pessimistic period for the ad industry as a whole in a decade, if not 60 years. So, in…

After a cheerful awards ceremony, Wenda Harris Millard gave a more sobering Sunday night kick-off to the IAB Annual Conference in Orlando, Fl.: advertising dollars are shrinking and they cannot support major media alone. What is “stunning, sobering, mind-blowingly scary,” is Jack Myers’ forecast of a three-year decline—the first time…

Online ad revenues for 2007 came in at $21.2 billion, a 26 percent rise over the $16.8 billion internet advertisers spent in 2006, according to the Interactive Advertising Bureau. Back in February, the IAB projected a total of $21.1 billion for 2007 web ad expenditures. Meanwhile, the organization was precisely…

The Interactive Advertising Bureau has completed its first update of broadband ad rules in three years. . The trade group’s Digital Video Ad Format Guidelines And Best Practices (PDF) offers a range of definitions for the various formats related to linear video ads, non-linear video ads and companion ads. For…

In a keynote presentation at the Interactive Advertising Bureau’s Ecosystem 2.0 conference last month, new IAB chairperson Wenda Harris Millard sparked a new round of questioning over the rise of ad networks—admonishing fellow media executives not to sell ad inventory like pork bellies, i.e., to the lowest bidder. Rather than…

Online ad revenues are estimated to have grown 25 percent in 2007, coming in at $21.1 billion from 2006’s $16.9 billion, the Interactive Advertising Bureau reported at its annual meeting in Phoenix. The final numbers for 2007 will be available in May. Meanwhile, Q4 numbers continued to break previous revenue…

The Federal Trade Commission’s new online ad guidelines appear to offer a laissez faire approach, which the Interactive Advertising Bureau and AOL (NYSE: TWX) have treated as an early Christmas present.  As we mentioned, the FTC is entrusting the industry to police itself as opposed to handing down strict rules…

Online ad revenues surpassed $5.2 billion in Q3, a 3 percent gain over Q2 and a rise of 25.3 percent from Q306, according to the latest numbers from the Interactive Advertising Bureau and PriceWaterhouseCoopers. The industry’s growth has been slowing since last year—for example, Q306’s $4.2 billion in ad revenue…

The tone of last week’s Federal Trade Commission hearings suggest that regulation is coming, warned Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, as he opened up day two of the Ad:Tech conference in New York City: “The state of the industry is excellent, yet it’s also at…