Apple (NSDQ: AAPL) has once again cut prices on its iAd system for rich in-app advertising on iOS applications, according to a report, as ad… Read More »
It took one allegation of download bots on a message board, very little in the way of actual confessions, and a whole lot of murmurs, but Ap… Read More »
2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine
By Ingrid Lunden
Jan. 26, 2012, 12:00am
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A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobi… Read More »
Apple (NSDQ: AAPL) has reportedly hired a new leader for its iAd effort, in hopes of getting its home-grown solution for in-app advertising… Read More »
Report: Apple To Hold Event In NYC. Publishing, Advertising In The Mix?
By Ingrid Lunden
Jan. 3, 2012, 6:08pm
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A new year, and a crisp, new Apple (NSDQ: AAPL) rumor to kick things off: the company is reportedly planning an event for the end of the mon… Read More »
Apple's iAd 'Compromise': Only $400,000 Buy-In And Madison Ave-Style Wooing
By Ingrid Lunden
Dec. 13, 2011, 9:19pm
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Apple (NSDQ: AAPL) has had a clean run at the mobile market in the last few years with only a few bumps — now it looks like it might be try… Read More »
Apple (NSDQ: AAPL) co-founder Steve Jobs has died, the company said late Wednesday. He was 56. Read More »
The Morning Lowdown 09-28-11
By David Kaplan
Sep. 28, 2011, 5:16pm
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» James Rubin Abruptly Departs Bloomberg (NYT/Media Decoder) » Publishers’ Digital Download Hopes Rise Ahead Of Kindl… Read More »
Apple (NSDQ: AAPL) has made the second move in a long-awaited succession plan following the decision of Chairman Steve Jobs to resign as CEO… Read More »
It’s a day pretty much everyone knew was coming, and a day that everyone at Apple (NSDQ: AAPL) was dreading: the company’s iconic CEO, Steve… Read More »
Apple (NSDQ: AAPL) co-founder and CEO Steve Jobs, who brought the company back from near-disaster to one of the world’s most valuable and ga… Read More »
Apple (NSDQ: AAPL) has done way more things right over the past several years than it has wrong, but its push into premium mobile advertisin… Read More »
More Must Reads
As mobile advertising is looking to end 2011 with $1 billion in spending, lifestyle blog network Glam Media is aiming for a portion of that… Read More »
By David Kaplan
Jul. 14, 2011, 4:29pm
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» Swedish freemium music service Spotify is finally live in the U.S. Invite-only access and subscriptions started this morning. (… Read More »
There’s no question that Apple (NSDQ: AAPL) has gotten a lot of things right in deploying its mobile strategy over the last several years, b… Read More »
By Ingrid Lunden
Jun. 30, 2011, 4:56pm
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Apple (NSDQ: AAPL) has promoted iAd advertisements as “Rich, Captivating Ads that Keep Users in Your Apps,” but there are others that are pu… Read More »
Apple (NSDQ: AAPL) is unrivaled when it comes to making consumers lust after its newest products. But it seems to have developed a habit of… Read More »
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