Jan 11, 2010 8:01 AM
By many accounts, 2009 was the first year that interactive advertising budgets actually shrank. Stats for display were dismal, and even search struggled to show the kind of growth the industry has become accustomed to. Then there’s in-game advertising. Judging from the layoffs at Microsoft’s Massive and the pending sale…
Posted In: Advertising, Entertainment, Games, Companies, Microsoft, xBox, iga worldwide, massive
Mar 16, 2009 11:29 PM
The gaming industry may be recession-resistant, but in-game advertising is getting hammered just like every other ad sector. Case in point: in-game ad firm IGA Worldwide is now up for sale. Chairman and co-founder Justin Townsend told VentureBeat that the company was just weeks away from securing its third round…
Posted In: Advertising, Entertainment, Games, Money, iga worldwide
Jun 4, 2008 6:23 AM
If you appreciate the realism provided in in-game ads, here’s some good news: Sony’s PS3 game console is set to get in-game ads delivered over the internet courtesy of NY-based IGA Worldwide, says WSJ. The partnership is not exclusive, but it’s the first in-game ads deal for the PS3, and…
Posted In: Advertising, Entertainment, Games, Money, M&A & Venture Capital, Venture Capital, Companies, Microsoft, Sony, iga worldwide, peacock equity, playstation, presidio stx, translink capital
Jan 24, 2008 12:30 PM
In-game ad network IGA Worldwide has raised an additional $4 million as part of its second round funding, which is now at $29 million, a rep for the company said. Investors in Translink Capital, Presidio STX, a unit of Sumitomo and Itochu. Last July, IGA raised $25 million from GE/NBCU’s…
Posted In: Advertising, Entertainment, Games, Money, M&A & Venture Capital, Venture Capital, iga worldwide, translink capital
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