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	<title>paidContent &#187; ignition 2012</title>
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	<description>The economics of digital content</description>
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		<title>paidContent &#187; ignition 2012</title>
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		<title>NYT editor unsure if reporters are print or digital &#8211; and that&#8217;s a good thing</title>
		<link>http://paidcontent.org/2012/11/28/new-york-times-editor-unsure-if-reporters-are-print-or-digital-and-thats-a-good-thing/</link>
		<comments>http://paidcontent.org/2012/11/28/new-york-times-editor-unsure-if-reporters-are-print-or-digital-and-thats-a-good-thing/#comments</comments>
		<pubDate>Wed, 28 Nov 2012 15:56:20 +0000</pubDate>
		<dc:creator>Jeff John Roberts</dc:creator>
				<category><![CDATA[business insider]]></category>
		<category><![CDATA[henry blodget]]></category>
		<category><![CDATA[ignition 2012]]></category>
		<category><![CDATA[jill abramson]]></category>
		<category><![CDATA[new york times]]></category>

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		<description><![CDATA[Jill Abramson, executive editor of the New York Times, gave a frank overview of the evolving role of the newsroom as she described how the Times' is blending traditional separations between print and web operations. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=221276&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>The executive editor of the <em>New York Times</em>, Jill Abramson, does not fetishize print newspapers and says the NYT&#8217;s  editorial integrity is as strong as ever. Her remarks suggested that, despite financial hiccups and a mini-contretemps over a new CEO, the celebrated publication&#8217;s day-to-day operations are in good hands.</p>
<p>Abramson, who has been in the job for a year, made the remarks during a freewheeling interview with Henry Blodget at Business Insider&#8217;s Ignition conference in New York Tuesday. She offered a frank and confident appraisal of the <em>Times</em> and the evolving business of news.</p>
<p>In response to a question about how the <em>Times</em> divides up the newsroom between print and digital reporters, Abramson says most staff no longer fit into one category or the other. She does not oversee &#8220;the paper&#8221; or &#8220;the web&#8221; but rather a global product she calls simply &#8220;the news report.&#8221;</p>
<p>&#8220;There was too much focus in the past on the print product,&#8221; said Abramson. &#8220;[We] now make sure energy is 24/7 and not focused on newspaper deadlines and rhythms.&#8221;</p>
<p>This is a relief to hear because, from a business perspective, the <em>Times</em> has recently been relying on price hikes to its print paper to make up for cratering ad revenue. The price increases, however, provide at best a medium-term solution. Abramson acknowledged as much, noting that when she taught journalism classes at Yale, none of her students read paper newspapers.</p>
<p>Abramson&#8217;s pragmatism improves the <em>Times</em>&#8216; chances of developing the right longterm digital strategy which, for now, relies heavily on an <a href="http://paidcontent.org/2012/10/25/three-questions-for-the-new-york-times-co/">imperfect paywall model</a>. Her presence may also help the <em>Times </em>preserve its role as a news authority at a time when many once-mighty news brands are rapidly waning.</p>
<p>The interview also provided some personal color. Abramson, who grew up on New York&#8217;s Upper West Side with parents who had two NYT subscriptions, said she is regularly accosted by fellow dog walkers over the <em>Times&#8217;</em> Sunday Review.</p>
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			<media:title type="html">Jill Abramson</media:title>
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