Jun 9, 2009 12:09 PM
Social media ad forecasts mostly focus on networks like Facebook and MySpace, but brands are also running campaigns on IM-based services like Meebo and IMVU. And both companies have launched new partnerships and feature upgrades aimed at increasing the time users spend chatting on their platforms (so that they can…
Posted In: Advertising, Social Media, imvu, meebo, offerpal
May 11, 2009 7:56 AM
CPMs are the default standard for buying display, and paid search ads get measured in clicks. But when it comes to valuing a social-media sponsorship, “advertorial” content on a magazine site or even a virtual-world campaign, there’s a growing consensus that neither of those metrics is good enough. Click-throughs aren’t…
Posted In: Advertising, Research & Metrics, Metrics, hearst interactive media, imvu
Jan 22, 2009 4:02 PM
Virtual chat room service IMVU has raised $10 million in a fourth round of funding. Best Buy Capital led the round; previous investors Menlo Ventures, Allegis Capital and Bridgescale Partners also participated, bringing Palo Alto, Calif.-based IMVU’s total raise to $30 million. Launched in 2004, the company’s mostly teen registered…
Posted In: Entertainment, Games, Money, M&A & Venture Capital, Venture Capital, allegis capital, best buy capital, bridgescale partners, imvu, menlo ventures
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