Interpublic Group’s Initiative is continuing to try to find the right structure for its approach to interactive and has unveiled a reorg of… Read More »
IPG’s Initiative Promotes Two In Digital Reorg
By David Kaplan
Jan. 13, 2011, 10:54pm
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A day after Interpublic Group’s Mediabrands chose a new CEO, the ad holding company’s media buying agency Initiative has also decided that n… Read More »
Media Buyer Initiative Hires Brand In Hand Co-Founder Bader To Head Digital Strategy
By David Kaplan
Mar. 8, 2010, 8:20pm
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Online ad vet Eric Bader (image) is coming back to the traditional agency business after leaving that segment three years ago to help found… Read More »
Industry Moves: Initiative USA Names Spengler President; Cohen Presides Over Worldwide Innovation
By David Kaplan
Feb. 6, 2008, 2:20am
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Veteran media buyer Tim Spengler has been promoted to president, Initiative USA. The move follows the elevation of Richard Beaven from the r… Read More »
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