Advertising agencies are still recovering from the dismal ad market that began to come back to life in 2010. So any return from past investm… Read more »
A day after Interpublic Group’s Mediabrands chose a new CEO, the ad holding company’s media buying agency Initiative has also decided that n… Read more »
With more ad dollars being devoted to social media, the major ad agencies have been looking for ways to sharpen their expertise and broaden… Read more »
Interpublic Group, one of the big three global ad holding companies, has acquired Brazilian digital marketer Cubocc. Terms weren’t disclosed… Read more »
Online ad vet Eric Bader (image) is coming back to the traditional agency business after leaving that segment three years ago to help found… Read more »
Digital ad vet Matt Freeman has been hired by Interpublic Group to oversee its interactive media unit, the WSJ reports. The move comes two m… Read more »
After witnessing ad networks and exchanges capture more revenue from major marketers these last few years, traditional media agencies are st… Read more »
