A day after Interpublic Group’s Mediabrands chose a new CEO, the ad holding company’s media buying agency Initiative has also decided that now is a good time to reorganize its digital department. Michael Hayes has been promoted to the newly created post of president, Initiative Digital from his previous role…

With more ad dollars being devoted to social media, the major ad agencies have been looking for ways to sharpen their expertise and broaden their offerings in that area. This week, Interpublic Group, one of the big three ad holding companies, will unveil details about its new social media unit,…

Interpublic Group, one of the big three global ad holding companies, has acquired Brazilian digital marketer Cubocc. Terms weren’t disclosed. Cubocc, based in Sao Paulo, will keep its brand and continue to be run as a standalone business. Unlike its rivals, WPP Group and Publicis Groupe, Interpublic hasn’t been too…

Online ad vet Eric Bader (image) is coming back to the traditional agency business after leaving that segment three years ago to help found mobile ad and marketing consultant Brand In Hand. Interpublic Group media shop Initiative has hired Bader as its first worldwide digital strategy officer. He’ll report directly…

Digital ad vet Matt Freeman has been hired by Interpublic Group to oversee its interactive media unit, the WSJ reports. The move comes two months after Freeman gave up the CEO post at OTCBB-traded kids/mom-focused ad network Betawave to take on the role of vice chairman. He’ll now be CEO…

After witnessing ad networks and exchanges capture more revenue from major marketers these last few years, traditional media agencies are starting to play catch up. Interpublic Group’s buying and planning shop Mediabrands is working on a digital marketplace tool for clients that will include behavioral targeting. IPG’s major ad holding…

Interpublic Group is closing down Magna Global Entertainment and will hand over functions for the branded entertainment unit to Mediabrands, the media buying and planning unit it set up in July, Adweek reported. Mediabrands handles the general support and related backup for IPG’s various media buying and planning shops. As…

Over the past year, ad holding companies WPP Group and Publicis Groupe have increased their venture capital activity as opposed to buying smaller firms outright. Now, rival ad company Interpublic Group wants to do the same and has formed Mediabrands Venture Fund, Mediapost reported. For the moment, the fund’s charge…

Ad holding company Interpublic Group has acquired a stake in online marketer Huge. Terms of the deal weren’t disclosed. The two also didn’t provide any details as to what the size of the “strategic interest” IPG is taking in Huge is. IPG, one of the top three global ad holding…

Ad agency holding company Interpublic Group has formed a new media buying and planning unit called Mediabrands, shuffling some senior posts and bringing in execs from other companies as a result. Mediabrands will bring together all the various media shops under IPG, allowing greater sharing of resources—especially the back office…

Although ad holding company Interpublic Group hasn’t been as aggressive as rival WPP Group in pursuing interactive ad shops, IPG CEO Michael Roth used his presentation at the UBS Global Media Conference to make the case that his company can hold its own. For example, despite failing to capture Dell’s…

Ad holding company Interpublic Group has bought branded entertainment shop Translation Consulting + Brand Imaging. Financial terms were not disclosed. The New York-based company, which will be held as stand alone unit, tends to focus on youth and multicultural marketing campaigns for the likes of Reebok and General Motors. It…