David Kaplan
Apr 14, 2011 2:05 PM
TV ad targeter Invidi Technologies has closed a whopping $49 million fourth round with the addition of DirecTV (NYSE: DTV) as an investor. The investment is a further vote of confidence in the ability of addressable TV finally making good on the promise to deliver the kinds of ROI that…
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Advertising, Marketing, Media & Publishing, TV, Cable & Telecom, Money, M&A & Venture Capital, Venture Capital, Companies, Google, Motorola, NBC Universal, NBC, Verizon, WPP, directv, invidi
David Kaplan
May 5, 2010 9:47 AM
TV ad targeter Invidi Technologies has netted a huge $23 million fourth round led by Google (NSDQ: GOOG) and WPP media unit GroupM. When WPP first invested in Invidi almost three years ago, its backing of the Princeton, NJ-based ad delivery system was considered a way to blunt Google’s moves…
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Advertising, Media & Publishing, TV, Cable & Telecom, Money, M&A & Venture Capital, Venture Capital, Companies, Google, bdc venture capital, enertech capital, groupm, interwest partners, invidi, menlo ventures, westbury equity partners
Tameka Kee
Jun 17, 2009 10:23 AM
Add *DirecTV* to the roster of companies like *Google*, *TiVo* and Canoe Ventures (the cable company consortium), that are trying to cash in on the still-nascent trend of targeted TV ads. DirecTV (NYSE: DTV) is partnering with N.J.-based startup Invidi Technologies so that it can start serving geo-targeted ads across…
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Advertising, Media & Publishing, TV, Satellite, canoe ventures, directv, invidi
Joseph Weisenthal
Mar 12, 2008 4:22 PM
Princeton, NJ-based Invidi, a provider of ad-targeting technology for TV, has taken an unspecified strategic investment from *Motorola*‘s VC arm. The company has previously raised $53 million, lasting having taken $25 million in a round led by WPP, announced last December. Other backers include Menlo Ventures, InterWest Partners, and EnerTech…
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Advertising, Media & Publishing, TV, Cable & Telecom, Money, M&A & Venture Capital, Venture Capital, invidi
David Kaplan
Dec 13, 2007 7:58 AM
Ad-delivery technology provider Invidi has raised $25 million in a third round financing, led by WPP Group, along with previous backers Menlo Ventures, InterWest Partners, and EnerTech Capital, AdAge reported. The Princeton, N.J., tech company raised $16 million in March 2005 and $12 million a year before that. With this…
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Advertising, Marketing, Media & Publishing, TV, IPTV, enertech capital, interwest partners, invidi, martin sorrell, wpp
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