The biggest challenge for a media company like Meredith is shifting focus to consumer engagement across platforms, Meredith’s Liz Schimel said at paidContent 2012. Part of that means making the brands available on the right platforms, but not all platforms. Read More »
Media
“Virtually every publication in the world right now would desperately like to be 100 percent digital,” said Flipboard editorial director and Time Inc. vet Josh Quittner said at Internet Week this week, as publishers debated how to monetize digital magazines. Read More »
The Financial Times is preparing to kill off its iPad and iPhone app for good, signalling its final conversion from executable-app to web-app publishing. Read More »
Inkling, which started out as an iPad textbook publisher and recently launched an interactive e-book publishing platform called Habitat, is moving further into the consumer realm with a new series of Frommer’s interactive digital travel guides. Read More »
Children’s e-book reading is still in very early stages — but with parents increasingly handing iPads down to their kids, publishers see room for fast growth. A new iPad app offers children’s books from brands like My Little Pony and Curious George. Read More »
Pew finds that e-reader and tablet owners read more books — print and digital — than people who don’t own those devices. Read More »
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