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Janet Balis

MSLO Reorgs Ad Sales; Goal Is Knocking Down Print, Digital, Broadcast Silos

David Kaplan

Oct 26, 2010 3:04 PM

Martha Stewart Living Omnimedia (NYSE: MSO) is restructuring its ad sales team to make one person the focal point across all print, broadcast and online marketing efforts. As a result, Group Publisher Sally Preston is being promoted to EVP, Media Sales and Marketing. With her promotion, three veteran MSLO execs…

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Posted In: Advertising, Marketing, Media & Publishing, Magazines, Radio, TV, Broadcast, Cable & Telecom, christine cook, janet balis, mslo, orlando reece, sally preston

MSLO’s Upfront Puts The Emphasis On Cross-Platform, Consumer Control

David Kaplan

Mar 5, 2010 8:30 AM

Martha Stewart Living Omnimedia (NYSE: MSO) held its advertising upfront yesterday and unlike the traditional TV upfront events that are getting under way, the focus here was the company’s range of cross-platform offerings, all of which are tied together with social media elements. The centerpiece of the presentation was a…

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Posted In: Advertising, Upfronts, Marketing, Media & Publishing, Books, e-readers, Magazines, TV, Broadcast, Cable & Telecom, Women-Centric Content, Mobile, Social Media, janet balis, mark burnett, martha stewart, mslo

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