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Jeff Lanctot

Interview: Razorfish’s Jeff Lanctot: Looking To Lessons In The Last Downturn; We’re Still Shopping

Feb 5, 2009 8:00 AM

Last year, when observers were generally referring to an ad industry “depression,” the thinking was that even as online ad growth slowed, digital shops would weather their storm relatively comfortably. But after the global economy collapsed last fall, the thinking at a number of young agencies quickly changed and fear…

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Posted In: Advertising, Marketing, Companies, Microsoft, jeff lanctot, razorfish

Razorfish’s Lanctot: Flexibility’s A Double-Edged Sword For Online; Don’t Count Out Display

Oct 22, 2008 11:54 PM

As it has for pretty much every industry, this has been a dizzying few weeks for online advertising. Turmoil stemming from the global banking crisis and the volatility in the financial markets has only made the year-long ad recession appear even darker than first anticipated. To get a sense of…

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Posted In: Advertising, Companies, Microsoft, jeff lanctot, razorfish

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