@ EconAds: Jo Ann Ross, President, Network Sales, CBS: Upfronts Not Changing Substantively
Jun 3, 2008 12:58 PM
Stepping away from busy upfront negotiations, a sleep-deprived Jo Ann Ross, President, Network Sales, CBS (NYSE: CBS) talked with ContentNext Media publisher and editor Rafat Ali at the EconAds Seminar on the state of the upfront, as well as the company’s pending acquisition of CNET. —Changing upfront: “Every year there’s…
Posted In: Advertising, Companies, CBS, CNET, econads, jo ann ross, rafat ali
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