As publishing and marketing fuse in to “branded content”, so advertisers’ biggest challenge apparently echoes media owners’ own – that is, p… Read More »
Most four-year-olds celebrate with cake and ice cream. Demand Media, which marked its fourth anniversary over the weekend, hired high-profil… Read More »
As luck would have it, I was on my way to meet with Demand Media CEO Richard Rosenblatt and key members of his team at the company’s Austin… Read More »
Just as one of his last moves at NBC — moving Jay Leno to prime time — starts to publicly unravel, Ben Silverman has the first deal for hi… Read More »
That didn’t last long. Veteran online ad exec Joanne Bradford is on the move again, leaving Spot Runner for Yahoo (NSDQ: YHOO) to be SVP-U.S… Read More »
@ EconSM: Advertisers’ Love/Hate Relationship With Social Media
By David Kaplan
Apr. 30, 2008, 3:45am
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Advertisers and media companies have a strange disconnect when it comes to social media. On one hand, they’re heartily embrace the ability t… Read More »
Industry Moves: Former Interpublic Media CEO Joins Spot Runner As President, Media Platforms
By Rafat Ali
Apr. 15, 2008, 10:55am
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Spot Runner, the Los Angeles, CA-based firm which uses the web to help marketers buy TV ad spots, has been adding some heavy hitters to its… Read More »
MSN’s Internal Memo on Bradford Leaving; Greg Nelson Heading In Interim
By Rafat Ali
Mar. 13, 2008, 9:59pm
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We have obtained the internal MSN memo announcing Joanne Bradford’s departure (our earlier story here)… From: Satya Nadella Sent: Thursda… Read More »
Joanne Bradford Leaving MSN; Joins SpotRunner As EVP
By Rafat Ali
Mar. 13, 2008, 9:41pm
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Joanne Bradford’s departure from Microsoft (NSDQ: MSFT) has been rumored for a while (we got a not-true comment from MSN when we asked back… Read More »
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