Robert Andrews
Sep 15, 2011 11:15 AM
As publishing and marketing fuse in to “branded content”, so advertisers’ biggest challenge apparently echoes media owners’ own - that is, pushing that content to the burgeoning array of new devices.
Keep Reading »
Posted In:
Advertising, Events, ContentNext Events, paidContent Advertising, Companies, Demand Media, david kaplan, deborah marquardt, joanne bradford
Staci D. Kramer
Apr 19, 2010 4:00 AM
Most four-year-olds celebrate with cake and ice cream. Demand Media, which marked its fourth anniversary over the weekend, hired high-profile marketer Joanne Bradford as chief revenue officer, launched a content deal with USA Today and today, paidContent has learned, is adding two board members. Then there’s the unexpected “gift”—the recent…
Click here for Bradford on branding, Rosenblatt on valuation »
Posted In:
Media & Publishing, Money, IPO, demand media, joanne bradford, josh james, peter guber
Staci D. Kramer
Mar 15, 2010 9:08 PM
As luck would have it, I was on my way to meet with Demand Media CEO Richard Rosenblatt and key members of his team at the company’s Austin offices when the rumors surfaced about Joanne Bradford leaving Yahoo (NSDQ: YHOO) for the start-up. Yahoo confirmed it for us, and during…
Keep Reading »
Posted In:
Media & Publishing, demand media, joanne bradford, richard rosenblatt
Staci D. Kramer
Jan 7, 2010 10:26 PM
Just as one of his last moves at NBC—moving Jay Leno to prime time—starts to publicly unravel, Ben Silverman has the first deal for his new venture with IAC (NSDQ: IACI), Electus: a strategic partnership with Yahoo (NSDQ: YHOO) to develop and produce exclusive original content. So far, sounds like…
Keep Reading »
Posted In:
Events, CES, Companies, IAC, Yahoo, ben silverman, electus, joanne bradford
Staci D. Kramer
Sep 9, 2008 8:03 AM
That didn’t last long. Veteran online ad exec Joanne Bradford is on the move again, leaving Spot Runner for Yahoo (NSDQ: YHOO) to be SVP-U.S. revenue and market development reporting to Hilary Schneider, EVP, Yahoo U.S. In that role, new for Yahoo, Bradford will oversee sales, market development for advertisers,…
Keep Reading »
Posted In:
Industry Moves, Companies, Yahoo, joanne bradford, spot runner
David Kaplan
Apr 29, 2008 5:45 PM
Advertisers and media companies have a strange disconnect when it comes to social media. On one hand, they’re heartily embrace the ability to directly engage with consumers. And on the other hand, they fear that engagement and are desperate to figure out how to control it and measure it. A…
Keep Reading »
Posted In:
Advertising, Entertainment, Marketing, Media & Publishing, Social Media, Events, ContentNext Events, EconSM, Companies, CBS, CBS Interactive, gordon paddison, joanne bradford, larry kramer, peter kang
Rafat Ali
Apr 15, 2008 12:55 AM
Spot Runner, the Los Angeles, CA-based firm which uses the web to help marketers buy TV ad spots, has been adding some heavy hitters to its executive roster. It recently did the high-profile hiring of Joanne Bradford, added Samuel Paisley as CFO, and now another big one: Mark Rosenthal has…
Keep Reading »
Posted In:
Industry Moves, Media & Publishing, TV, joanne bradford, mark rosenthal, spot runner
Rafat Ali
Mar 13, 2008 11:59 AM
We have obtained the internal MSN memo announcing Joanne Bradford’s departure (our earlier story here)... From: Satya Nadella Sent: Thursday, March 13 Subject: MSN Leadership Annoucement - Email from Satya and BillV Today we want to share with you that Joanne Bradford, corporate vice president of MSN, has decided to…
Keep Reading »
Posted In:
Industry Moves, Media & Publishing, TV, Companies, Microsoft, joanne bradford, spot runner
Rafat Ali
Mar 13, 2008 11:41 AM
Joanne Bradford’s departure from Microsoft (NSDQ: MSFT) has been rumored for a while (we got a not-true comment from MSN when we asked back in late November last year): Now the news that Bradford is leaving Microsoft and MSN, and joining Santa Monica-based online TV ad development and distribution firm…
Keep Reading »
Posted In:
Industry Moves, Media & Publishing, TV, Companies, Microsoft, joanne bradford, spot runner
iTunes Apps (Free)
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: