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Jordan Hoffner

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Industry Moves
YouTube’s Content Head Jordan Hoffner Leaving To Join Ben Silverman’s New Venture

Nov 2, 2009 10:30 PM

Jordan Hoffner, the head of content partnerships for YouTube, is leaving the company, and joining Ben Silverman’s new content venture at IAC (NSDQ: IACI), we have learned. The move from YouTube was announced internally today. This is the second senior digital exec to join Silverman’s venture, after we first reported…

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Posted In: Features, Exclusive, Industry Moves, Companies, Google, YouTube, IAC, ben silverman, jordan hoffner

@DMS: How YouTube Made Money From The Latest Viral Video Sensation

Jul 29, 2009 2:20 PM

Say what you will about YouTube and its struggles to make money—but when a video goes viral on the site, there are multiple ways for both Google (NSDQ: GOOG) and the content owners to generate revenue. Take the JK Wedding Entrance video. The video (which featured Chris Brown’s song Forever),…

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Posted In: Advertising, Social Media, Video, Companies, Google, YouTube, jordan hoffner

@ EconSM: Social Video Explosion: We Don’t Need Hits; Longform Can Work

Apr 29, 2008 10:54 AM

Panel moderator Robert Scoble opened by asking our guests for an overview of the emerging social video space. Loic Le Meur, CEO of webcam video commenting startup Seesmic, said “about 200 blogs” had adopted the site’s new video commenting plugin, allowing anyone with a webcam to respond to a blog…

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Posted In: Media & Publishing, TV, VOD, Social Media, Video, dmitry shapiro, jim louderback, jordan hoffner, loic le meur, robert scoble

@ MPA: YouTube Continues Goodwill Tour: Today It’s Magazines

Feb 27, 2008 9:20 PM

YouTube wants more magazine partners. And as Jordan Hoffner, head of Premium Content Partnerships for the Google-owned video sharing site, mentioned to me after his keynote presentation at the Magazine Publishers Association’s 24/7 Digital Media conference, it wants more broadcast, cable and radio deals as well. Earlier this month, YouTube…

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Posted In: Advertising, Marketing, Technologies / Formats, Broadband, Companies, Google, YouTube, jordan hoffner, mpa

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