Media — paidContent

Facebook May Not Be Into Mobile Ads Yet, But Plenty Of Others Are

By Ingrid Lunden Feb. 2, 2012, 8:20pm Comments Off

Mobile advertising may not yet be something that Facebook has explored in its strategy to monetize its massive user base, and given the grow… Read More »

Jumptap: Apple Has Highest Click-Through Rates Among Mobile Ad Platforms

By Ingrid Lunden Jan. 5, 2012, 7:24pm 1 Comment

The latest monthly figures from independent mobile ad network Jumptap reveal that Android has continued to solidify its lead as the most dom… Read More »

Jumptap Figures Suggest Tablet Penetration Is Higher Outside The U.S.

By Ingrid Lunden Oct. 5, 2011, 5:53pm Comments Off

Using stats from a mobile advertising network do not give the most complete picture of the mobile market, but they do highlight some interes… Read More »

Mobile Lowdown 8-18-11: Microsoft vs. Motorola; iPad; Symbian Anna

By Ingrid Lunden Aug. 18, 2011, 12:54pm Comments Off

A look at some of the top stories in mobile today: » Motorola/Microsoft: Motorola (NYSE: MMI) Mobility gets a setback in a paten… Read More »

Mobile Lowdown 8-9-11: Apple/HTC/Lodsys; ZTE; Twitter/Square; Mobile Ads

By Ingrid Lunden Aug. 9, 2011, 2:12pm Comments Off

A look at some of the big stories in mobile today: – Apple (NSDQ: AAPL) patent cases: The ITC is launching its investigation of Apple’s pa… Read More »

Mobile Ad Network Jumptap Closes $25 Million Funding Round

By David Kaplan May. 5, 2011, 3:00pm Comments Off

Mobile ad network Jumptap has closed a $25 million fourth round funding. The Cambridge, MA-based company plans to use the proceeds for hires… Read More »

Independent But Growing: Mobile Ad Network Jumptap Closes $25 Million Round

By Ingrid Lunden May. 5, 2011, 2:47pm Comments Off

As consolidation continues in the mobile ad space — with Greystripe most recently getting bought by ValueClick (NSDQ: VCLK) — one of the r… Read More »

Industry Moves: Verizon; Jumptap; Appia

By Ingrid Lunden Mar. 7, 2011, 8:40pm Comments Off

– Verizon: Lowell McAdam is the latest addition to the operator’s board of directors. He has been the COO of Verizon since last October and… Read More »

General Catalyst’s Bell Takes Over As Jumptap CEO; Olschwang Stays On Board

By Staci D. Kramer Sep. 27, 2010, 4:34pm Comments Off

Advertising Week kicks off in New York with a shakeup at mobile ad network Jumptap: Dan Olschwang is out as CEO, replaced by George Bell, a… Read More »

JumpTap Launches Service To Take On Google’s Mobile AdWords

By Rory Maher Apr. 15, 2009, 6:14pm Comments Off

Mobile search and advertising startup JumpTap has launched tapMatch, which lets advertisers pay to have text ads placed next to keywords on… Read More »

Mobile Search Firm JumpTap Raises $26 Million For Expansion Plans; Bumps Up Total To $72 Million

By Tricia Duryee Aug. 26, 2008, 6:00pm Comments Off

Cambridge, MA.-based JumpTap, a white-label mobile search and advertising company, plans to announce today that it has raised $26 million in… Read More »

Mobile Search Firm JumpTap Raises $26 Million For Expansion Plans; Bumps Up Total To $72 Million

By Tricia Duryee Aug. 26, 2008, 6:00pm Comments Off

Cambridge, MA.-based JumpTap, a white-label mobile search and advertising company, plans to announce today that it has raised $26 million in… Read More »

JumpTap Conducts Restructuring; Lays Off 20: Report Says

Mobile Content Bits: Avot Media; JumpTap’s European Expansion; LiveWire Mobile Gets SPV Content

NBCU, Fox Mobile Entertainment Try Search-Based, Targeted Mobile Ads