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Jupiterresearch

Forrester Buys JupiterResearch For $23 Million

Jul 31, 2008 8:34 AM

Forrester Research has bought rival tech and media analyst JupiterResearch along with its parent company, JUPR Holdings, from MCG Capital Corporation for $23 million in cash. The announcement was made by the Jordan, Edmiston Group, which managed the deal. In addition to the cash, the purchase also covers JupiterResearch’s liabilities.…

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Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Research, forrester, jupiterresearch

The ‘Gold Rush” For Ad Nets is On; But Crowded Space Brings An End To Remnants’ Low Prices

Apr 21, 2008 3:46 PM

A prolonged economic downturn could turn out to be a upturn for advertising networks, at least in the short term. But, as the space gets more crowded with companies selling remnant, or unsold inventory, the fortunes for many such ad nets could change. As the NYT illustrates, many ad networks…

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Posted In: Advertising, Research & Metrics, Research, jupiterresearch

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