The ‘Gold Rush” For Ad Nets is On; But Crowded Space Brings An End To Remnants’ Low Prices
Apr 21, 2008 3:46 PM
A prolonged economic downturn could turn out to be a upturn for advertising networks, at least in the short term. But, as the space gets more crowded with companies selling remnant, or unsold inventory, the fortunes for many such ad nets could change. As the NYT illustrates, many ad networks…
Posted In: Advertising, Research & Metrics, Research, jupiterresearch
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