Media — paidContent

Online Ad Spend Tied To Olympics Expected To Reach $100 Million: Lehman

By David Kaplan Aug. 4, 2008, 6:24pm Comments Off

Of the $1.5 billion that marketers are expected to spend on advertising tied to the summer Olympic games, only $100 million will go towards… Read More »

EconAds Video: Anmuth: Technology Is In Infancy; Search Will Dominate; Display Has The Real Action

By Amanda Natividad Jun. 17, 2008, 5:19am Comments Off

In a special presentation at our EconAds seminar, Doug Anmuth, SVP and senior research analyst for Lehman Brothers talked about the global a… Read More »

@ EconAds: Anmuth: Search Is Strong, But Display Is Where The Action Is

By David Kaplan Jun. 3, 2008, 10:06pm Comments Off

The global ad market is $600- to $800 billion — the internet takes about 8 percent. So given that relatively small slice the big news is no… Read More »

Internet Ad Spend Will See A Tiny Bump From Summer Olympics: Analyst

By David Kaplan Jan. 26, 2008, 2:22am Comments Off

Internet advertising will attract only $70 million in ad spend related to the summer Olympics, out of a total $1.5 billion in expected expen… Read More »

Advances In Filtering, Targeting, Monitoring Expected To Boost User-Gen Ad Spend: Analyst

By David Kaplan Dec. 15, 2007, 12:45am 1 Comment

Advances in the filtering, monitoring and targeting of online video are beginning to make user-generated content a less fearful proposition… Read More »

Who Would Benefit From Writers Strike? The Portals?

By Rafat Ali Dec. 8, 2007, 7:00am 4 Comments

So thinks Doug Anmuth, the Internet analyst from Lehman Brothers, in his weekly Friday note. Among his points: – Given that remaining TV in… Read More »

Hiring Trends For Large-Cap Internet Companies

By Rafat Ali Nov. 7, 2007, 3:06am Comments Off

The four large-cap Internet companies– Google, (NSDQ: GOOG) Yahoo, (NSDQ: YHOO) eBay, (NSDQ: EBAY) and Amazon–collectively added more than… Read More »