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Lemondrop

AOL Consolidates Content; Lemondrop Dissolves, No More Asylum

David Kaplan

Jan 5, 2011 4:42 PM

AOL (NYSE: AOL) is rearranging one of the vestiges of its early content strategy and is now focused on creating virtual “towns” to hold its various blogs and webpages, MixedMedia reports. The content reorg will essentially mean the end for men’s site Asylum and the women’s site Lemondrop. Since AOL…

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Posted In: Media & Publishing, Online News, Social Media, Weblogs, Companies, AOL, asylum, lemondrop

AOL’s Edgy Women’s Lifestyle Site Lemondrop.com Emerges From Stealth; Revamped PopEater, Too

Staci D. Kramer

Sep 9, 2008 9:44 PM

Back in April, we confirmed that AOL (NYSE: TWX) was working on an edgy lifestyle site for young women, a counterpoint to its successful Asylum for young men. Now we can report that the site—Lemondrop.com—is emerging from stealth status tonight. Aimed at women 18-34, the site—tagline “sweet.tasty.tart”—promises an “informed, irreverent…

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Posted In: Media & Publishing, Women-Centric Content, Companies, AOL, Time Warner, Countries, lemondrop

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