“Native advertising” is on the lips of everyone in publishing and advertising these days. Blogger and skeptic Felix Salmon asked executives from BuzzFeed and Forbes what it really means. Read more »
Popular blogger and Brazen Careerist founder Penelope Trunk has a new book, “The New American Dream,” and she’s gotten a lot of attention because of a post that she wrote about that book last week. This attention, she said, surprises her. Read more »
Forbes has been reinventing itself ever since it acquired Lewis DVorkin’s media startup in 2010 — and while there have been some stumbles, the magazine has shown how a traditional media entity can take advantage of the social web and the way that content works online. Read more at GigaOM »
Online media owners, on a panel at our paidContent 2011 conference, reported differing impacts from Google’s recent algorithm tweak in the n… Read more »
Lewis Dvorkin, the former SVP of *AOL* News and Sports, tells paidContent that he has received undisclosed, early-stage funding for a news a… Read more »
PaidContent has learned that Lewis Dvorkin is leaving his post as SVP, *AOL* News and Sports, on May 1, with plans to start his own content… Read more »
