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Limelife

Total Beauty Buys Women-Focused Site LimeLife

Joseph Tartakoff

Aug 19, 2010 11:45 AM

Beauty-based online media company Total Beauty Media has bought up LimeLife, which is behind the women-focused lifestyle site and mobile property of the same name. Total Beauty CFO Jordan Posell tells us the deal is part of his company’s strategy to go after other verticals that its advertisers are also…

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Posted In: Advertising, Media & Publishing, Women-Centric Content, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, limelife, total beauty media

Women-Focused LimeLife Acquires Tapatap For Community Features

Tricia Duryee

Mar 23, 2009 6:31 PM

LimeLife has acquired San Mateo, Calif.-based Tapatap, and will integrate the company’s core technologies, including user-generated contests and micropayments, into its women-oriented PC and mobile sites. Menlo Park, Calif.-based LimeLife is expected to announce the acquisition tomorrow, but our sister site, mocoNews learned of it early. Both companies declined to…

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Posted In: Entertainment, Games, Media & Publishing, Women-Centric Content, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Venture Capital, Social Media, Community, limelife, tapatap

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