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Armstrong’s Health Site LiveStrong Enters Crowded Field

Jun 17, 2008 2:52 AM

Lance Armstrong’s commercial health and wellness effort is seeing the light of the day, today: LiveStrong.com is being launched today in conjunction with Demand Media, which is providing the technology and operational support for the site. As part of the partnership deal announced earlier this year, Armstrong and his Lance…

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Posted In: Media & Publishing, Health Content, demand media, lance armstrong, livestrong

Lance Armstrong Takes “Significant” Stake In Demand Media; Launching Wellness Site Together

Rafat Ali

Jan 27, 2008 11:50 PM

Demand Media, the heavily capitalized Santa Monica-based online domain monetization and media company, has made an interesting turn: it has tied up with cycling legend and cancer survivor Lance Armstrong and his foundation, to launch a health-and-wellness site LiveStrong.com. As a result of this deal, Armstrong and his Lance Armstrong…

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Posted In: Media & Publishing, Health Content, Money, M&A & Venture Capital, Venture Capital, demand media, livestrong