David Kaplan
Feb 9, 2010 12:37 PM
With Facebook’s Beacon ad targeting debacle a distant memory for most, Tim Kendall, Facebook’s director of monetization, tried a soft sell on publishers and marketers at Borrell Associates’ Local Online Advertising Conference. The social net is bent on growth—it just reached 400 million users—and Kendall’s message is that small local…
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Advertising, Local, Marketing, Social Media, Community, Companies, Facebook, local online ad conference, tim kendall
David Kaplan
Feb 9, 2010 11:35 AM
Taking the podium during day two of Borrell Associates’ Local Online Advertising Conference, McClatchy (NYSE: MNI) chairman and CEO Gary Pruitt described his mixed feelings of ease and discomfort standing there. On one hand, he was happy to be wearing jeans instead of the suit he usually wears for appearances…
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Advertising, Local, Media & Publishing, Newspapers, Events, Companies, McClatchy, gary pruitt, local online ad conference
David Kaplan
Feb 8, 2010 2:01 PM
Even with all the focus on local online ads by newspapers and directories sites, large parts of the space remain untapped. One of those spots is quick serve restaurants, otherwise known as fast food. In his role as a moderator on a Borrell Associates’ Local Online Ad Conference panel on…
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Advertising, Local, Media & Publishing, Events, Companies, Yahoo, andy lobred, lem lloyd, local online ad conference
David Kaplan
Feb 8, 2010 10:16 AM
Buzzmachine’s Jeff Jarvis opened Borrell Associates’ Local Online Advertising Conference with an extensive report about the revenue possibilities presented to hyperlocal sites. Amid an flurry of stats that aimed to show that hyperlocal sites can attract thousands of dollars in revenue with just a s small support staff, his primary…
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Advertising, Local, Media & Publishing, Newspapers, Online News, Companies, McClatchy, chris hendricks, chris jennewein, jeff jarvis, local online ad conference, mark potts
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