Nov 6, 2008 6:47 PM
A few days after announcing its purchase of a Facebook analytics company, behavioral ad targeter Adknowledge says it has bought the ad net business of online marketing services company Lookery. Terms were not disclosed. Like Adonomics, which Kansas City, MO-based Adknowledge acquired earlier this week, Lookery analyzes demographic data on…
Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, adknowledge, lookery
Sep 5, 2008 12:33 PM
Lookery, a company which analyzes demographic data on social net users and markets it to ad networks, has raised $2.25 million, Venturebeat reports. It says Lookery has already raised $1 million in angel funding. Since initially starting as banner ad network for third party apps on sites like Facebook and…
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital, Social Media, lookery
Feb 12, 2008 4:35 PM
Lookery, a marketing solutions provider for social networking sites, has raised a seed fund of $900,000 led by Charles River Ventures, Reed Hundt and Vikas Taneja of HT Ventures, according to its blog. The company helps social networks and advertisers by disseminating demographic information such as age, sex and location—while…
Posted In: Advertising, Marketing, Social Media, Companies, Facebook, charles river ventures, lookery, reed hundt, vikas taneja
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