paidContent.org has obtained the memo from AOL CEO Randy Falco explaining his decision to bring in ex-Yahoo (NSDQ: YHOO) Greg Coleman to replace Lynda Clarizio at the head of Platform-A (NYSE: TWX). Dear AOL colleague, Today we are announcing a change in the leadership of Platform-A that will help us…

Less than a year after she stepped in for Curt Viebranz as president of AOL’s Platform-A (NYSE: TWX), Lynda Clarizio is being replaced by former Yahoo (NSDQ: YHOO) ad exec Greg Coleman, AllThingsD reported and paidContent has confirmed. The move apparently occurred suddenly, just within the past week, Kara Swisher…

While *Yahoo’s* Right Media and *Google’s* AdSense serve as the largest examples of online ad exchanges, AOL’s (NYSE: TWX) Platform-A wants them to make room for another one: later today, the Time Warner company will be introducing BidPlace, billed as a a self-service marketplace exchange which is set to launch…

AOL (NYSE: TWX) behavioral targeting unit Tacoda will terminate the existing inventory contracts with web publishers within 30 days, the company said in an e-mail to clients last week. The e-mail, obtained by VentureBeat, has the words “transition update” at the top and says that this action is related to…

Earlier this month at our EconAds seminar in NYC, our co-editor Staci D. Kramer interviewed Lynda Clarizio, president of Platform-A and EVP of AOL about the $1.5 billion in acquisitions now being integrated into one massive advertising operations—and how it will work with AOL’s other recent acquisitions, say, Bebo. Other…

AOL (NYSE: TWX) completed a spate of acquisitions over the past year. Getting it all together is the main job now. The question of “how” was put to Lynda Clarizio, President, Platform-A & EVP, AOL at our EconAds Seminar by Staci D. Kramer, Co-Editor & EVP, ContentNext Media, paidContent’s parent. …

Over the past few weeks, a debate over the use and growing prominence of ad networks and exchanges has been gathering. The recent shuttering of ESPN’s (NYSE: DIS) and the Washington Post’s (NYSE: WPO) respective ad nets, as well as the news that Forbes was starting another one, have given…

When AOL (NYSE: TWX) created Platform-A to pull the Time Warner division’s various advertising businesses together, the company hoped to move quickly to present marketers and publishers with a seamless offering of display, behavioral targeting and analytics. The difficulty of merging different business cultures is often cited as a major…

AOL (NYSE: TWX) has lost another top exec at its advertising unit Platform-A, as Curt Viebranz has stepped down from the top job as president of the unit. In his place, AOL is promoting Lynda Clarizio to president of Platform-A. Clarizio has served as president of Advertising.com, one of the…