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May 28, 2008 3:50 PM
Well-known Internet measurement firm comScore (NSDQ: SCOR) said today that it has acquired M:Metrics, a leader in the mobile measurement business, for $44.3 million in cash and about 50,000 options to purchase shares of comScore common stock. The sale of M:Metrics is a testament that mobile is no longer a…
Posted In: Advertising, Marketing, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Metrics, Research, comscore, m:metrics
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