The biggest challenge for a media company like Meredith is shifting focus to consumer engagement across platforms, Meredith’s Liz Schimel said at paidContent 2012. Part of that means making the brands available on the right platforms, but not all platforms. Read More »
“Virtually every publication in the world right now would desperately like to be 100 percent digital,” said Flipboard editorial director and Time Inc. vet Josh Quittner said at Internet Week this week, as publishers debated how to monetize digital magazines. Read More »
What if a magazine publisher had devised Angry Birds? Time Inc’s UK publisher IPC Media is creating a new division to develop casual games. But this isn’t strictly a content play. The division, IPC Play, will create “advergames” – marketing game-candy designed as digital adjuncts to the space … Read More »
Hearst is following Conde Nast’s lead and will start releasing metrics on its paid iPad editions, the company announced today. Separately, t… Read More »
– Hearst Newspapers: Lincoln Millstein has been promoted to EVP and deputy group head of Hearst Newspapers, from SVP of digital media. His… Read More »
One of 28-year-old Facebook co-founder Chris Hughes’ first moves as the new owner of The New Republic is the removal of the paywall for all… Read More »
So, this is how it ends for the printed word? Thirty-thousand feet up, back against a wall, with only a street poet’s meter to defend it? Read More »
The Audit Bureau of Circulations is hoping to make its reporting more relevant to an e-reading age with a new set of standards requiring muc… Read More »
Now that Forbes has 460,000 subscribers on Flipboard and 900,000 across properties on Google (NSDQ: GOOG) Currents, the brand is close to ad… Read More »
Rick Santorum does not like New York City, but you know what really gets him mad? When someone submits an article to the New Yorker and does… Read More »
As more publishers experiment with e-singles, Hearst is unique in articulating a specific business strategy for the format: E-singles are “a… Read More »
Months after it began testing a program that provided select advertisers with information about the readers of tablet editions, Condé Nast… Read More »
More Must Reads
Atlantic Media continues its push to remake its properties with a digital-first business model with the hiring of Jessica Perry as Digital V… Read More »
The top-ten list of bestselling Kindle Singles includes a number of big-name writers. But how is the format working for writers who don’t ha… Read More »
When Amazon (NSDQ: AMZN) launched the Kindle Singles program a little over a year ago, nobody knew whether there was a market for e-books th… Read More »
Chris Hughes, the 28-year-old Facebook co-founder and the founder of social action site Jumo, is moving from social networking to media with… Read More »
Cosmopolitan (U.S. edition) is the first Hearst magazine to hit 100,000 paid digital subscribers, the company announced today. Read More »
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