David Kaplan
Jul 6, 2011 7:20 PM
MagnaGlobal president and CEO Elizabeth Herbst-Brady is exiting her role after three years to join MTV Networks (NYSE: VIA) as EVP of ad sales strategy for the Viacom unit’s Music & Logo and Entertainment Groups, Adweek reported. She’ll report to Jeff Lucas, the head of sales for both cable network…
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Advertising, Entertainment, Marketing, Media & Publishing, TV, Cable & Telecom, Companies, Viacom, MTV, elizabeth herbst-brady, magna global
David Kaplan
Feb 16, 2011 9:55 AM
Magna Global, the digital and media buying investment hub of Mediabrands and IPG agencies, is partnering with targeted TV startup Simulmedia on a research venture. Brian Wieser, Magna’s director of forecasting, will leave his current post and serve as CMO of the new entity. He’s being succeeded by Magna colleague…
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Advertising, Industry Moves, Marketing, Media & Publishing, TV, Research & Metrics, Research, brian wieser, elizabeth herbst-brady, magna global, simulmedia
David Kaplan
Dec 17, 2008 7:24 PM
Interpublic Group is closing down Magna Global Entertainment and will hand over functions for the branded entertainment unit to Mediabrands, the media buying and planning unit it set up in July, Adweek reported. Mediabrands handles the general support and related backup for IPG’s various media buying and planning shops. As…
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Advertising, Entertainment, Marketing, Media & Publishing, TV, Cable & Telecom, interpublic group, magna global, mediabrands
David Kaplan
Dec 8, 2008 9:00 AM
Magna Global’s Bob Coen has downgraded his forecast for U.S. online ad spend to 8 percent growth from his earlier call this summer for web ad dollars to rise 12 percent. At this point, it looks like 2009 growth in online will slow significantly, rising only 5 percent, he said.…
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Advertising, Research & Metrics, Research, bob coen, magna global
David Kaplan
Jul 8, 2008 12:32 PM
While fellow Magna ad spend forecaster Bob Coen has taken a slightly more pessimistic view of online ad revenue growth for this year, the IPG media firm has separately issued another report with a fairly healthy outlook for digital media through 2009. While Brian Weiser, Magna’s director of Industry Analysis,…
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Advertising, Research & Metrics, Research, magna global
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