Facebook Penetration Still Weak In Asia; Malaysians Overwhelmingly Choose Friendster
Aug 27, 2008 3:09 PM
With ad agencies like WPP Group increasingly focused on Asia, Nicholas Guan, a social media researcher at the ad holding company’s OgilvyOne unit, decided to look at the prospects for marketers considering ads across Facebook. The verdict: Facebook is fine for reaching Americans and those educated in the west, but…
Posted In: Advertising, Research & Metrics, Metrics, Social Media, Companies, Facebook, Countries, Asia, friendster, malaysia

