Just as the Mad Men of the 50′s and 60′s tapped into consumer desires and emotions for a new school of advertising, modern companies like Instagram and Pinterest will need a similar revolution in how we think about ads if they want to make money. Read more »
Introducing advertising to previously ad-free platforms is a tough sell for anyone, but Tumblr users might be even less accepting of the new dashboard ads considering how they use Tumblr for personal expression. Read more at GigaOM »
Here’s one reason why Yahoo and Hulu would be a good match: They’re practically roommates already! But the deal would also make sense from a business perspective. Read more »
More news from Yahoo on Monday: The company is revamping photo-sharing service Flickr and is also opening a New York City office. Tumblr’s employees, however, will remain at their current office. Read more at GigaOM »
There are plenty of reasons why the announced Yahoo Tumblr deal makes sense for those companies. But Marissa Mayer might have seen a much greater payoff from acquiring Pinterest instead. Here’s why. Read more at GigaOM »
In an investor call Monday morning, Yahoo CEO Marissa Mayer said Yahoo and Tumblr’s audiences really don’t overlap. She said that’s fine: Yahoo users will be exposed to more Tumblr content, and Tumblr gets a new ad strategy and possible Flickr integration while remaining a separate site. Read more at GigaOM »
Tumblr might become part of Yahoo as early as Sunday night, according to a report that suggests Yahoo’s board of directors is set to consider a $1.1 billion offer for the startup. Read more at GigaOM »
Yahoo wants to buy Tumblr. We hear Facebook might spoil the party. But the question is: is Tumblr the fountain of youth that Yahoo badly needs or will this be case of a pathetic old-middle aged guy hanging with youngsters trying to be hip. Read more at GigaOM »
Yahoo CEO Marissa Mayer addressed video, working from home and the company’s future goal during a chat in New York with Stephen Levy of Wired. Read more at GigaOM »
Although some might expect a 17-year-old startup founder to take his windfall from a Yahoo acquisition and run, Summly CEO Nick D’Aloisio says he wants to stick around and help Yahoo figure out how mobile content works. Read more at GigaOM »
In buying Summly, a mobile news-consumption app created by teenaged entrepreneur Nick D’Aloisio, Yahoo gets to inject some much-needed fresh thinking about mobile content, and also shows it is serious about change. Read more at GigaOM »
New CEO Marissa Mayer launched a redesigned version of the Yahoo homepage on Wednesday, but the site’s new features seem like a lukewarm rehash of the company’s old portal strategy and imitations of what Facebook offers. Read more at GigaOM »
The arrival of Marissa Mayer at Yahoo is fueling the desire for a comeback story. Despite press reports suggesting the turnaround has come, Yahoo’s modest earnings improvement this week are not that story. Read more »
Yahoo CEO Marissa Mayer told attendees at the World Economic Forum that the key to the company’s future success is partnering with other players like Apple, Google and Facebook. But is that a future worth betting on? Read more at GigaOM »
Yahoo has acquired content pinning and curation site Snip.it. The site lets users “snip,” save and share articles or excerpts from around the web in a graphical interface and fits with Yahoo’s goal of acquiring small companies and focusing on content. Read more »
For every high point of 2012, there were also a few forehead-slapping moments. From Apple Maps to HP’s Autonomy to the Facebook IPO, here’s the best of the worst. Read more at GigaOM »
In the investor call following Yahoo’s third quarter earnings report, new CEO Marissa Mayer laid out her vision for the company going forward. “The best days lie ahead,” she said. “We intend to do great things and we intend to win.” Read more »
In its first full quarter with former Google exec Marissa Mayer as CEO, Yahoo reported Q3 revenues of $1.08 billion with net income of $0.23 per share. Earnings were in line with analyst expectations, and shares rose in after-hours trading. Read more »
Yahoo CEO Marissa Mayer yesterday briefed the troops on what comes next for the beleaguered Internet giant. She shared some ideas, but frankly those aren’t enough for I think the rot is too deep and cultural for the company to make a comeback. Read more at GigaOM »
Media head Ross Levinsohn is leaving Yahoo after being passed over for CEO in favor of Marissa Mayer. The Google vet’s hiring despite Levinsohn’s solid performance as interim CEO signaled a choice of tech over media. Where will he go and who stays from his team? Read more »
Marissa Mayer’s base pay as Yahoo CEO is $1 million a year. But that’s just a small part of a package potentially worth more than $60 million in cash, restricted stock units and stock options if she outlasts her predecessors. Read more »
Yahoo took a hit on layoff costs in the second quarter but still showed a small profit, eking out tiny single-digit increases in some meaningful metrics while keeping search from falling off a cliff. In a word, it was flat compared to the same quarter in […] Read more »
Former Google executive Marissa Mayer looks to some like the savior Yahoo and its shareholders have been waiting for. But her focus in the past has been on technology and product development, and that may not be what a media company like Yahoo really needs. Read more at GigaOM »
Shock. Awe. Wow. Huh? All valid reactions to the last-minute plot twist in Yahoo’s search for its third CEO in the past 10 months: the hiring of Google star Marissa Mayer as president and CEO. Read more »
Yahoo’s drawn-out search for a CEO has taken an unexpected turn with the company stealing away Marissa Mayer, Google’s first female engineer and the head of its location and local services, as its new chief Yahoo. Mayer takes over as president and CEO Tuesday. Read more »
Since Google bought Zagat last September for a reported $125 million, the company hasn’t done much with Zagat’s local content. That changes today with the rollout of Google+ Local, which incorporates Zagat scores and summaries into its listings — and makes Zagat free. Read more »
Women at NBCU, NBCUniversal’s female-targeted ad sales, marketing and research initiative, is launching a new digital advisory board called Women@NBCU. Members include Google’s Marissa Mayer, Twitter’s Chloe Sladden and One Kings Lane’s Alison Pincus. Read more »
Google (NSDQ: GOOG) is expanding its push into local content with its acquisition of Zagat, which started out as a New York City restaurant… Read more »
Google (NSDQ: GOOG), which has slowly been ramping up its local efforts, has now appointed one of its most-visible executives to lead the in… Read more »
The Robert Thomson quote machine was in full force during the obligatory Web 2.0 Summit look at the future of journalism. Federated Media’s… Read more »
