The 2012 Summer Games are the start of a new era for NBC Universal — an Olympics streamed in real time for fans who don’t want to wait for the packaged prime-time experience. For Mark Lazarus, it’s a grand experiment in a $1 billion laboratory. Read more »
NBC (NSDQ: CMCSA) Sports sold $25 million in digital advertising for the 2008 Beijing Olympics — and has more than doubled the amount for t… Read more »
This past Monday Dick Ebersol jovially tossed mini footballs to agency execs in the New York Hilton ballroom for the first upfront since Com… Read more »
